EEscape, the provider of telephone services for a range of high street retail brands, has joined the growing number of European operators exploiting the power, flexibility and cost-saving benefits of a unique Intelligent Network (IN) control solution from Telsis.
Key factors in the decision to choose Telsis were the facilities for rapid service creation and the capability to control IN-capable network switches from multiple vendors. In a further move, EEscape has extended its investment in Telsis technology with an advanced programmable IVR platform, the Ocean fastIP, to support the launch of a coming range of interactive services.
EEscape, 49% owned by BT, also offers services direct to consumers under the brand name QUIP! Launched in 1999, QUIP! was one of the first on-line telcos in the UK to offer low price international calls before developing a full range of consumer, business and wholesale products. As part of a systems and infrastructure development plan, EEscape has deployed a Telsis Ocean fastSCP (Service Control Point) to control its Ericsson switches using INAP*. Other adopters of the Telsis IN solution include Telefónica Móviles España and major German operator EWE TEL.
With a price nearer PC-based solutions, yet offering full carrier-grade performance and reliability, the Telsis platform offers substantially reduced in-service costs thanks to an intuitive service creation environment that lets operators create and roll-out new applications themselves. The visual service creation and management tools provide everything needed by a customer to take a service from concept to deployment – fast.
Another key benefit of the Telsis platform is its ability to control different vendors' switches.
Conventional INAP control solutions are typically designed to only work with one brand of switch and often require costly modification by their manufacturers to work in multi-vendor environments. This is typically not a problem where an operator only has IN switches from a single vendor but, for an increasing number of operators who have grown by acquisition of competitor networks, the likelihood of having IN switches from multiple vendors is much greater and so the requirement for flexible, centralised control becomes a much bigger issue.
“QUIP! is positioned in the market place as a highly competitive brand and that means we have to keep our prices low,” said Mark Lower, EEscape chief executive officer. "But that doesn't mean we can put quality of service at risk. The Telsis fastSCP is well proven with a very strong track record. We particularly like the fact that we can easily program it ourselves which means we can launch reliable services faster and for less cost than our rivals. We have also protected the future, as we have complete freedom over which switches we deploy as we expand our network.”
With its headquarters, research and production site in the UK, Telsis (www.telsis.com) has sales and support operations in France, Germany, Italy, The Netherlands, Spain, Singapore and Australia. The company offers a range of carrier-grade infrastructure platforms, including intelligent SMS Routers, IN service control points, switches and advanced IVR solutions that support a wide variety of innovative value-added text and voice services. Telsis products are in use with major fixed and mobile network operators around the world.
*INAP - Intelligent Network Application Protocol
Further editorial information:
Telsis Ltd - Adrian Swatridge +44 (0) 1489 885877 firstname.lastname@example.org
Sage Partnership - Kevin Fiske +44 (0) 1189 344007
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