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Informatica does something is building a data warehouse on Informatica PowerCenter ETL software ( Extract Transform & Load) to integrate data from a number of heterogeneous transactional and website systems that it has inherited following a succession of recent business acquisitions. The implementation follows successful pilot testing carried out over the last four months, and the project will be completed by July this year is Europe’s most visited travel and leisure site and has acquired a number of significant travel companies in the last three years. These include the French organisations Degriftour and Travelprice, UK Businesses TravelSelect and travel4less, and the holiday autos group, Europe’s largest leisure car rental broker. Based on the idea of matching supply and demand,'s business aim is to delight customers by providing inspiration and solutions.

Said Chip Steinmetz, Chief Technology Officer: "Each new acquisition makes brings its own IT systems and websites. We needed to find a way of harnessing all the data from a multitude of solutions to get a clear, single view of the group's business activities for effective management reporting, marketing and financial management."

An impression of the scale of’s operations is that in March 2003 the company had over seven million subscribers to its weekly newsletter across the globe and around 15,000 supplier relationships with a range of airlines, hotels, venues, service suppliers and attractions.

Chip Steinmetz believes that although this variety gives the company a significant competitive advantage, maintaining it requires sophisticated business intelligence. “We feel we give the customer greater choice and flexibility than they could get from a traditional package tour operator. However, to do this means we have significant data to manage and analyse. We realise that the most effective way to keep track of all this information is through the use of a sophisticated data warehouse.

“By having this data available in a single place we can analyse consumer interaction with our websites, use this to chart trends and consumer preference, and readily identify those products that sell well or are underperfoming,” he continues. “We can then use the results of these analyses to tailor our offerings across the different activities of the group which will ensure that customers are able to rapidly find the types of holidays and activities that are most likely to appeal to them. Thus providing an even more reliable service”.

The choice of Informatica was made after a competitive evaluation against other vendors. Chip Steinmetz confirms that there were a number of points in Informatica’s favour. “Informatica uses a very modern architecture, and they are committed to ongoing development to enhance its abilities. The company is well-established and is able to demonstrate a solid track record.”

He was also impressed by Informatica’s inbuilt ability to scale with the growth of the company. “It was vital to us that we could grow the data warehouse seamlessly. When you look at the size of the operation today – we are now Europe’s most visited independent travel website – and consider that the company has only been going for five years, you get some idea of how rapidly the business grows. We were particularly impressed that Informatica’s approach is strongly focused on working with us to ensure the development of the platform will give us the flexibility to grow and to develop and incorporate new technologies.”

Graham Tweddle, UK Managing Director of Informatica, believes that the experience of will be mirrored by many companies in the near future. “ has gone through the classic experience of mergers and acquisitions. They have had to pull together disparate data from multiple complex systems while trying to identify the common elements and best business practices. This has to be done against an incredibly short timescale, while maintaining business as usual across all fronts.

“Successful analysis of the information acquired as part of M&A’s can make or break the profitability of a company,” he continues. As with many other customers, we hope that will find that Informatica PowerCenter becomes an integral part of its infrastructure.We hope it will enable to build on the success of their acquisitions and develop a strong and unified business that leverages the scale and customer goodwill of its new enterprises.”


Notes to Editors

For more information about Informatica contact

Michelle Oldham, UK Marketing Manager, Informatica
01628 511323

Peter Smith, DLP Communications
01580 201000

For more information about contact

Rebecca Woodward
Tel: 020 7539 2621
Biss Lancaster Euro RSCG, on behalf of
About Informatica

Founded in 1993 Informatica, (NASDAQ INFA) is headquartered in Redwood City, California and has nearly 1,000 employees worldwide. Over 1,700 companies use Informatica software today including 80 percent of all companies comprising the Dow Jones, and 59 of the FTSE 100 companies

Informatica Corporation is the leading provider of business analytics software that helps Global 2000 companies monitor and manage the performance of key business operations across the enterprise. Informatica business analytics products span the entire "build to buy" spectrum, enabling customers to buy packaged analytic applications or build their own best-of-breed data warehousing solutions -- whichever approach best suits their requirements and resources. More than 1,600 customers worldwide are using Informatica data integration software to build and manage data warehouses.

For more information about Informatica visit

About is one of Europe’s leading online retailers offering lifestyle products. Based on the idea of matching supply and demand, it offers consumers last minute opportunities to acquire airline tickets, hotel rooms, package holidays, entertainment tickets, restaurant reservations and home delivery, speciality services, gifts and auctions.

Operating across 12 countries (United Kingdom, France, Germany, Italy, Sweden, Spain, The Netherlands, Belgium, Australia, New Zealand, South Africa and Japan), has established approximately 15,000 supplier relationships and over 7 million subscribers to its weekly newsletter. also owns and operates online brands, and in the UK and, and in Europe and has a stake in the online vehicle for Lufthansa City Center in Germany.

Further information about can be found at

This press release was distributed by ResponseSource Press Release Wire on behalf of DLP Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit