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Nicely Crafted Entertainment Limited (NiCE), the Cambridge-based creator of massively multi-player on-line games (MMOG), has been short-listed for the Best Online Development Studio award in the Develop Industry Excellence Awards to be announced at the Royal Garden Hotel in Kensington, London, on August 27.

Commenting on the nomination, Toby Simpson, Managing Director of NiCE, said: “We have a great team who thrive on the challenge of delivering our vision to gamers around the world. It’s a tribute to teamwork, creativity and our focus on what game players want.”

NiCE, has also further strengthened its relationship with U.S. consultancy firm Psychosys after last month’s deal with SingTel to deploy its Time of Defiance game to the Asian market.

Psychosys, a Los Angeles-based interactive entertainment consultancy firm, have been working with NiCE to spearhead the developer’s expansion plans into Asian and American markets.

“NiCE have a great product in Time of Defiance”, said Al-Francis Cuenca, President of Psychosys, “and, being a real time strategy (RTS) product, it stands out in a market dominated by role-playing game (RPG) titles. We are confident the contract with SingTel is the first of many as we continue to expand NiCE’s interests across the globe.”

Toby Simpson said: “Psychosys are a highly professional partner to work with. Their depth of knowledge of the global entertainment market has enabled us to raise awareness of Time of Defiance in territories that would otherwise have been harder for us to penetrate ourselves. We look forward to continuing our successful work with Psychosys on Time of Defiance, as well as the exciting new offerings that we have in the pipeline.”

Psychosys are NiCE’s agents for Time of Defiance in all territories outside of Europe. NiCE and Psychosys are working together on a number of new projects that are currently in development.
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For further information, please contact:

Nicely Crafted
Toby Simpson, Managing Director
Ben Simpson, Creative Director
Tel: 01223 242 622
www.nicelycrafted.co.uk
toby@nicelycrafted.com

Media enquiries:

Bankside
Paul Woodrow
Tel: 020 7444 4140
Paul.Woodrow@bankside.com




Notes to Editors

About Nicely Crafted
Nicely Crafted Entertainment Limited (NiCE) is a privately held multi-player online computer games (MMOG) company based in Cambridge, UK. Nicely Crafted develops, markets, maintains and hosts the client / server games; players connect to the NiCE servers to play. NiCE has created Time of Defiance, a one-of-a-kind online massively multi-player strategy game in real time. Time of Defiance encapsulates large scale empire building where people play against other human beings. With no “artificial limits”, players are totally absorbed in the product, playing up to four weeks on one game. NiCE operates on a unique, proprietary software system, called AliceServer. NiCE aims to create virtual realities for entertainment that are indistinguishable from reality itself.


About Psychosys
Psychosys is a boutique firm based in Los Angeles, specializing in interactive entertainment consulting since 1999. With broad experience, Psychosys offers a variety of services to facilitate the acquisition, development and licensing of all forms of entertainment media around the globe.

For more information contact: David Klein, Psychosys Inc.
dklein@psychosys.com www.Psychosys.com



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