Wrigley to reach 55,000 independent retailers, via personalised web pages.
Known for its innovation in both products and marketing, Wrigley is now looking to the internet as its latest tool to support the trade and
enhance its strong relationship with retailers. Wrigley is the UK's biggest manufacturer of chewing and bubblegum, boasting a wide portfolio
of brands including Wrigley Extra - the best selling sugar confectionery brand (and for retailers, their number one profit-earning confectionery
countline). The company has appointed Sense Internet to develop a trade website - targeting independent retailers - that will deliver product,
pricing, marketing and support information.
The trade website will also provide ongoing news, offers and competitions from Wrigley - and key information on the confectionery market to help the trade make better-informed buying decisions. In addition, the site will provide profit and annual turnover calculators to help site users to calculate their return on investment.
"The development of a trade website is seen as another valuable tool for communicating with our retailers," says Jo Hartop, Head of Communications at Wrigley.
"Wrigley is committed to innovation in every aspect of the business. Wrigley believes e-communications - via a website focusing on trade
communications - will play a key role in going forward," she says.
That is where Sense Internet comes in. In addition to being a leader in developing trade facing websites - including a large trade extranet for Imperial Tobacco and an award winning extranet for Trinity College (eBusiness Transformation of the year Award, 2002) - Sense Internet provides online branding consultancy and development - as it has done for Rizla Since 1999, and recently for Babycham and other leading brand
"Every independent retailer will have access to the trade website, which will deliver information that is designed to maximise retailer profits
and which enhances the communication between Wrigley and its trade customers. It will also reinforce our commitment to supplier excellence
and support for the independent trade," adds Hartop.
About Wrigley UK:
Wrigley generates 25% of confectionery count line profits and Wrigley Extra is the UK's best selling sweet, brand. Sales growth has been more than 10% year on year since 1997 - and gum sales have grown four times faster than other confectionery since 1999. Wrigley has driven this growth with an increase of 256% in the last ten years. Wrigley UK is a wholly owned subsidiary of Wm Wrigley Jr Company and 25% of the production at its Plymouth headquarters is for export markets. Wrigley employs740 people in the UK market alone with over 11,000 employees globally.
About Sense Internet
Sense Internet background information
Since 1995, Sense Internet Ltd has become one of the UK's leading consult, design and build Internet companies, consistently identified in recent years as among the small number of industry winners. The company continues to expand, is profitable and boasts a client list that includes some of the UK's best-known and most successful companies.
More information from: -
Karen Russell, Sense Internet Ltd.
Email: firstname.lastname@example.org Tel: 0113 293 7373
Or Jo Hartop, Head of Communications, Wrigley
Tel: 01752 701107
Or Paul Whitehead, Western Associates PR.
Tel 01428 641413
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