Less than half the organisations currently operating CRM (Customer Relationship Management) systems feel their investment has lived up to expectations. That’s the key finding of a survey unveiled today by newly formed CRM consultancy Prodigise.
Topping the reasons for underperformance are confusion about the mission of existing CRM systems and neglect of basic maintenance, says Prodigise CEO Galen Bales.
One of the four internationally renowned CRM specialists behind Prodigise, Bales says the situation is not the fault of CRM vendors, or of user organisations, but has been triggered by a lack of cash for on-going investment and by uncertainties caused by mergers and acquisitions and generally very tough economic conditions.
“All of a sudden many companies realise they’re sitting on this hugely costly resource and they’re not at all sure that it’s paying its way. Some are even wondering if their CRM system is relevant any more to the changed shape of their business.
“The problem these companies faced until now is that with contracting killed off by IR35, there was no one independent that they could turn to for impartial help. That’s why we’ve formed Prodigise. We’ve got the power to bring the finest minds in CRM to bear on individual companies and give existing CRM systems a complete health-check and tune-up.”
The team now being built for the first Prodigise contract includes business analysts, vendor-trained CRM implementation experts and specialists in specific legacy systems. Handpicked to quickly revive a failing CRM system, it illustrates the best of breed approach Prodigise will apply to supporting new CRM implementations too.
“We’ll pull together the best of the best to provide everything from requirement gathering, software selection and integration to training and on-going first-line support,” claims Bales.
Prodigise plans to work directly with existing and would-be CRM-using organisations, and through leading European, Middle East and Asian system integrators, supplying key project personnel and project management expertise for both short and long term projects.
Prodigise was founded by four principals with between them 35 years' CRM experience gained with leading CRM solutions vendors and major CRM implementations in Europe, US, Asia and Australia.
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Further editorial information:
Prodigise – Patrick Murphy, sales director +44 7939 203 495
Sage Partnership – Kevin Fiske - +44 1189 344 00
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