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Fujifilm launches its first digital camera with 10x optical zoom

29 July 2003

Fujifilm today announced the FinePix S5000 Zoom, a high specification, compact and affordable digital camera with an awesome 10x optical zoom Fujinon lens.

This neat, SLR-style camera will satisfy the most ambitious photography enthusiast’s appetite by enabling them to capture close-up, pin-sharp distant subjects. Unlike the multitude of silver-bodied compacts on the market, the designers of this camera did not focus their thoughts on the interior of a handbag or shirt pocket when they conceived the FinePix S5000 Zoom. Nothing has been compromised in the pursuit of optical and imaging excellence – in fact, despite its ultra-compact dimensions, the FinePix S5000 Zoom will spend little time in any bag.

Take it on safari and the10x zoom will truly encapsulate the detail of Serengeti life. The FinePix S5000 Zoom’s capacity for continuous shooting also guarantees you can track classic sporting moments frame by frame. It even achieves sharp focus on moving subjects, so memories of sporting events will no longer be ruined by far-off, blurry action shots.

In addition to the spectacular zoom lens, the FinePix S5000 Zoom also boasts Fujifilm’s Super CCD HR technology, ensuring images are clearer and sharper than cameras with a traditional CCD. Refined in-camera signal processing has taken Super CCD HR’s performance to a new level of sharpness and image purity. What’s more, the resulting 3.1 million effective and 6 million recorded pixels can be stored exactly as they were recorded, using the camera’s RAW mode.

There are other 10x optical zoom cameras available, but no other camera can boast the photographic achievement of packing such a powerful sensor and optical zoom into such a compact body. The FinePix S5000 Zoom’s 10x zoom lens is a real feat of optical engineering, and will quickly lay bare the limitations of the widely-misunderstood ‘digital’ zoom.

With low power consumption – just one of the benefits offered by the xD-Picture Card™ system – and spot metering to capture complex image tones accurately, the FinePix S5000 Zoom is a technical all-rounder with a lens that excels.

The FinePix S5000 Zoom looks like an SLR, weighs the same as a compact camera and handles like a dream. Give it the chance to perform, and this product will really show its worth. So take it out there, and let its actions speak for themselves.

FinePix S5000 Zoom: features at a glance
*Fujinon 10x optical zoom lens equivalent to 37-370mm on a 35mm camera
*Compact, SLR-style body shape to give you features and performance without the bulk
*Fourth Generation Super CCD HR sensor with 3.1 million effective pixels, delivering 6 million recorded pixels
*QVGA movie capture at 30 frames per second (fps) with sound
*High sensitivity settings (up to ISO 800) to allow photography in a wide range of situations, including low light without flash
*Improved autofocus for faster shooting response
*xD-Picture Card™ providing large storage capacity, low power consumption and fast write speed (512MB card now available)

Adrian Clarke, Fujifilm’s Director of Consumer Products, commented, “This is like an SLR’s little brother – with all the enthusiast attitude, but less of the cost and complexity. Photography fans awaiting a truly compact digital camera capable of 10x zoom will be genuinely excited by the FinePix S5000 Zoom.”

Pricing and availability

The FinePix S5000 Zoom will be available in September 2003 at a price that will be finalised closer to the retail launch.

Notes to Editors

For further information and products for review, please contact:

Sally Cohen/Zoe Stone
Midnight Communications
0870 458 4182 /

Jenny Hodge
Fuji Photo Film (UK) Ltd
020 7465 5852 / 07775 897360

Further information about Fujifilm’s 4th Generation Super CCD HR technology is available at and in the following press release at

Fujifilm launches Super CCD HR (High Resolution) – 22 January 2003

Contact details for customers

For information about Fujifilm and its products, please visit: or call
020 7586 1477.

Prints from digital cameras

Digital camera owners can now get real photographic prints from digital images, without needing a PC. An increasingly wide number of High Street photographic retailers offer Fujifilm FDi print services in-store, allowing users to view, select and enhance their images via an easy-to-use touch screen. The prints are developed on true photographic paper, delivering superb results that are guaranteed to last.

Other Fujifilm products?
For press information on Fujifilm consumer film cameras and film, please contact:

Melissa Fernandez or Rana Rahman
Union PR
Tel: 020 7428 0999
Email: /

For press information on Fujifilm Equipment & Systems (minilabs and kiosk systems), please contact:

Michelle Simpson / Mary Hodson
The Bright Consultancy
Tel: 01564 795535
Email: /

About Fujifilm

Fujifilm is committed to developing the very best imaging and information products, both conventional and digital. The company employs more than 72,000 people worldwide, with 173 subsidiaries stretching across four continents. Outside of Japan, Fujifilm has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and PS plates, and two further factories in Brazil and China. It has a global turnover in excess of £13 billion.

Fuji Photo Film (UK) Ltd has been supplying the imaging, printing and graphics industries, as well as professional and enthusiast photographers, with high quality, innovative products and services for over 25 years in the UK. It currently employs more than 450 people and has become one of the country's most popular photographic brands. Fujifilm is also the market leader (by value) in digital camera sales, having retained the top share of the UK digital camera market every month since November 1998.

© 2003, Fuji Photo Film (UK) Ltd. Specifications are subject to change.

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