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London, 4th August 2003 - LookSmart UK has today announced the appointment of James Averell as sales manager, to oversee the rapid growth and development of LookSmart UK’s sales operations. LookSmart (NASDAQ: LOOK; ASX: LOK) is a global leader in search targeted marketing, providing directory and search solutions to leading UK consumer portal

Damian Smith, international vice president of LookSmart Ltd said, “James is an important addition to the LookSmart UK team. His appointment bolsters our commitment to expanding our UK sales effort.”

“I have been brought on board to ensure that LookSmart UK’s sales operations advance and grow in line with the rapidly developing search marketing sector,” said James Averell. “I look forward to championing LookSmart’s cost-per-click search listings solution to the demanding UK market.”

Averell is a seasoned sales manager with over seven years experience in the advertising industry. He started his career at Reed Publishing Group as an account manager, progressing to sales management positions at both The Hot Group PLC and Ltd before his appointment at LookSmart UK.

Averell’s appointment follows Rob Pearson’s appointment as LookSmart UK’s sales director. Their appointments support LookSmart’s new focus on providing advertisers with a straightforward cost-per-click solution that provides solid ROI, through its human-edited search directory listings service used by


About LookSmart
LookSmart (NASDAQ: LOOK; ASX: LOK) is a global leader in search targeted marketing. In the UK it provides directory and search solutions to leading consumer portal The company operates from a regional office in London, with global headquarters based in Australia and the USA. For further information please visit

For more information please contact:
Tim Hadley / James Cook / Mark Casey
Prodigy Communications
Tel: +44 (0) 20 7580 1366
Fax: +44 (0) 20 7580 1367
Email: / /

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