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Win means ramp up in product development

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4 August 2003 ~ Ecommerce software developer, Actinic has won a Smart award
of £150,000 from the Small Business Service (SBS), an agency of the DTI.
This is the maximum level of award available for development
projects. Awards are only provided after rigorous due diligence and are
made to companies proposing projects with significant levels of innovation.
Actinic will be using the money to help fund some ground-breaking
developments in its ecommerce products.

No ecommerce package available today provides the full range of discounting
options required by users. These not only include discounts for larger
orders of single products, but also total order discounts, individual
discounts for certain customer types, free products when products from
other groups are ordered and discounts based on entering or clicking
through on coupons, and much more.

Similarly, no current ecommerce package addresses the needs of high volume
product publishing, while offering detailed control over
presentation. Some packages do one better, some the other. Actinic will
be using the grant to create a new approach that will allow great
flexibility of design coupled with easy volume publishing, where page
structures and navigation are all automatically maintained.

Chris Barling, chief executive of Actinic, comments, "Actinic has been the
UK ecommerce leader for some years and we believe that we have a good grasp
of the needs of the market. This project has been put together to meet
those requirements in some highly innovative ways and we are delighted with
the endorsement implied by this award. Most application areas in the
history of IT have quickly switched to packaged software, but ecommerce has
been different. Even today bespoke development has a large share of the
market. We think this is because of the limitations of current ecommerce
products and we confidently expect a significant migration of bespoke
development to Actinic as a result of this project."

For further comment, contact: Chris Barling, Actinic Software. Tel: 0845
129 4800,

Actinic's PR: Jane Lee, Dexterity. Tel 01273 470199,

About SBS: Smart is the Small Business Service (SBS) initiative that
provides grants to help individuals and small and medium-sized businesses
to research and develop technologically innovative products and processes.
There are a number of different Grants available including Micro Projects,
Feasibility Studies and Development Projects. Visit for more

About Actinic Software Ltd.: Actinic powers more UK ecommerce sites than
any other company. Search for 'acatalog' on Google to see the vast range
of online stores that run using Actinic. Founded in 1996, Actinic
specialises in developing PC-based ecommerce software for small and medium
enterprises (SMEs) that want to sell online. Actinic is a key partner in
the DTI's UK online for business programme. Some of Actinic's better known
UK users include the Royal Opera House, Lloyds of London, Focus Do-it-All,
Robert Dyas, the Royal Navy and Help the Aged. Visit

Trademarks: Actinic Catalog is a registered trademark of Actinic Software

This press release was distributed by ResponseSource Press Release Wire on behalf of Dexterity in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit