TFM 2003 short listed for Best Exhibition Marketing Campaign
London, 13 August 2003. Technology For Marketing 2003 (TFM 2003) has been short listed as a finalist for the Best Exhibition Marketing Campaign category following judging for the prestigious Event Awards. The award category recognises how a marketing & PR campaign for an event was ultimately responsible for the success of an exhibition.
Judges studied the marketing & PR campaign that surrounded the build up to TFM 2003, and found evidence of how the campaign was ultimately responsible for the success of the exhibition. The judges also studied post-show marketing campaigns and PR activity that took place throughout the exhibition. All these factors contributed to TFM inclusion as a finalist for this award category.
Mike Fletcher, Editor of Event Magazine commented, “Technology For Marketing entry proved the event marketing & PR campaign to be of the highest standard. It exemplified the strategy, professionalism & talent it takes in delivering a campaign that produces results. Well done to the team behind the event for being short listed, and good luck at the Awards.
Since its launch in 2001, TFM has seen substantial, double-digit growth year on year (1). This year the event saw a record breaking 4,635 attendees (ABC Audited) to what is now recognised as the only dedicated UK event for marketing-related, customer focused technologies. With the addition of the two new focus areas of Technology For Customer Service (TFCS) and Technology For Sales (TFS), the event also reinforced its position as the UK definitive CRM (Customer Relationship Management) event.
TFM 2003 increased its pure visitors by 20.34%, increased the number of exhibitors by 22% and increased its total attendance by 19.39% compared to the 2002 event. More than 70% of visitors listed marketing as their core area of interest, and 69% of visitors were from a managerial level or above (2). The event also rebooked 70% of the floor space for the 2004 event.
The attendance and demographic figures speak for themselves, enthused Simon Mills, Portfolio Marketing Manager. The success of TFM 2003 was built upon a creative, targeted and considered marketing & PR campaign that achieved the original objectives set out from the start to maintain & strengthen the event position as the UK only event for buyers & suppliers of marketing-related, customer-focussed technology, while building upon the areas of customer service & sales through effective segmentation techniques. We are delighted to be nominated for this award, and look forward to the announcement of the winner!
The Event Awards honour proven effectiveness and creativity, thus encouraging the highest standards of excellence in the exhibition and live event industry. The Event Awards will take place on Friday, 26th September at a Gala Dinner at the London Hilton Metropole, London, UK.
Notes to Editors
1. Launched in 2001, TFM 2001 attracted 3,328 attendees (ABC Audited) and 82 exhibitors. TFM 2002 attracted 3,882 attendees (ABC Audited) and 114 exhibitors.
2. Visitor demographics taken from onsite data.
About Technology For Marketing
TFM 2003 increased its pure visitors by 20.34%, increased the number of exhibitors by 22% and increased its total attendance by 19.39% compared to the 2002 event. The event also rebooked 70% of the floor space for the 2004 event. Since its launch in 2001, TFM has seen substantial, double-digit growth year on year. TFM 2004, incorporating TFCS & TFS, will be held at The National Hall, Olympia, London, UK from the 10-11 February 2004.
About CMP Information
CMP Information is the UK headquartered professional media division of United Business Media plc. Operating in the UK, US, Asia and Europe, CMPi delivers integrated media solutions to specialist B2B vertical market sectors. Its products including magazines, exhibitions, conferences, awards, directories and websites are targeted at business professionals across a focused range of markets; these include Healthcare, Property, Entertainment, Travel, Agriculture, IT & Games and Print.
Amongst its well-established brands are industry leading publications including Pulse, Travel Trade Gazette, Building Design, Property Week, Building, Music Week, and Chemist & Druggist. It also has a number of exhibitions recognised as the pre-eminent events in their respective market sectors. These include CPhI, FIE, The Furniture Show, ATC, Confex and IFSEC.
CMPi has recently completed a number of acquisitions to strengthen its media portfolio for the built environment, these included acquiring the remaining 50% of Property Media, the publisher of Property Week in April; the acquisition of the interior Design Handbook in May; and the purchase of the Builder Group and Barbour Index in July, the best-known names in publishing and information services for the building, architects and facilities management sectors. These acquisitions totalled over £83m and have propelled CMPi to the leading media company in the built environment sector.
In the first half of 2003, CMPirevenues totalled £58.7m.
CMPi : Toni Cullen, Tel: +44 (0)20 7921 8518, email: email@example.com
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