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Prophet is selected as finalist in Technology section of The British Computer Society IT Professional Awards 2003

Newbury, Berkshire 18th August 2003. The British Computer Society has announced that Prophet, speed-traps Limiteds powerful web measurement and client-side user journey analysis tool is a finalist in the business achievement and technology categories of its inaugural BCS IT Professional Awards. Winners of all categories will be announced on Wednesday, September 24th at the Hilton Park Lane Hotel in London, and the awards will be presented before an audience of more than 700 IT professionals and specially invited VIPs.

Commenting upon speed-trap being a finalist, Malcolm Duckett, speed-traps VP of operations said: we are of course delighted to be one of only seven organisations from the hundreds who entered the technology award category to reach the final - even attaining this stage is in itself an endorsement of our unique and innovative technology.

Sponsors of the awards include PricewaterhouseCoopers, IBM, BT, The DTI, Network Associates, The Marvel Group, Robert Walters, Brodeur Worldwide, Canon, Intersystems, Mercury Interactive, Siemens, Syntegra and Computercenter. FT-IT is supporting the awards, and will report on the winners in October.

About speed-trap
speed-trap invented client-side data collection. The company provides technology and solutions that provide accurate, real-time and complete data on the interactions between customers and their web sites and browser-based applications.

speed-traps unique and patented client-side data gathering technology provides insight and data, which is being used by on-line organisations to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign measurement, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time, anonymous personalisation and content management systems.
speed-trap was founded in late 1999; specifically to exploit its now patented technology. speed-trap is based in the UK with headquarters in Newbury, Berkshire. See for further information.

Media Contact
For speed-trap:
Jim Crowther
Ad-Lib International Ltd
Tel: +44 (0) 118 9744189
Fax: +44 (0) 118 9745066

This press release was distributed by ResponseSource Press Release Wire on behalf of Ad-Lib International Limited in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit