Pilat Media Global plc
Pilat Media is the market leader in New Zealand
with TV3 contract win
London, 19 August 2003 - Pilat Media Global plc, the London-based AIM-listed supplier of business management software to broadcasters around the world, announces a new contract with TV3, New Zealands second largest free-to-air broadcaster, to integrate and streamline its programme content and ad sales using Pilat Medias Integrated Broadcast Management System (IBMS).
TV3 (part of Canadian CanWest group) is a free-to-air national broadcaster that reaches 98% of New Zealands population. Pilat Media already supplies TVNZ, the largest broadcaster in New Zealand, and subscriber based Sky Network Television with its IBMS software. This contract win makes Pilat Media the market leader in the provision of broadcast software in New Zealand and Australia, increasing its presence in Australasia to eight clients, including Network Ten, Southern Cross Broadcasting and SBS.
TV3 will utilise IBMS to streamline and integrate its programme content, ad sales and traffic management operations, to progress from process-orientated functions to value-oriented functions, thereby eliminating duplication of data and automating manual processes. Using a wholly integrated approach, more informed business decisions can be made by the sales, programming, promotions, and operations departments. Previously, due to deficiencies in the current systems and processes it was not possible to integrate all of these departments.
Commenting on the decision to implement the integrated IBMS system, Kevin Green, Group Financial Controller of TV3 saidBy replacing four separate applications, we will gain substantial operational efficiency and maximise the value of our broadcast assets. For example, adopting the ad sales modules will allow us to improve yield on
commercial inventory by providing staff with access to up-to-date information and the ability to optimise airtime availability. In thus improving our responsiveness to clients changing needs, such a system is 100% beneficial to us and we are delighted to work with Pilat Media.
Avi Engel, Chief Executive Officer of Pilat Media Global plc, said: We have made tremendous headway in New Zealand and Australia and look forward to working with TV3. We are seeing continued success with IBMS all over the world, as broadcasters see that our system boosts programme usage and revenues. The TV3 contract win reflects the industrys growing confidence in IBMS as an integrated programme content, ad sales and traffic solution.
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For further information:
Pilat Media Global plc
Avi Engel, Chief Executive Officer Tel: +44 (0) 20 8782 0700
Heather Salmond Tel: +44 (0) 20 7444 4141
Notes to Editors:
About Pilat Media
Pilat Medias IBMS is a comprehensive software system for managing the business of broadcasting. IBMS integrates and streamlines broadcasters programme content, ad sales and traffic management operations to increase business efficiency. IBMS enables broadcasters to lower operational costs, speed time to market for new revenue streams, and centralise management of key processes. It strengthens cross-departmental collaboration, improves client responsiveness and enables more informed business decisions in real time, creating strategic advantage and delivering a rapid return on investment.
Pilat Media has rapidly established itself as a rising force in the market for business management software for broadcasters. Today, Pilat Medias software solutions have been selected by over 25 broadcasters around the world, most of which are outside its UK base. They represent a wide spectrum of operational/business models, organisational size and transmission technologies digital and analogue, on terrestrial, cable and satellite platforms. Clients, in addition to those mentioned above, include BSkyB (UK), five (UK), Fox Kids (Europe), digital media centre (Europe), TVNZ (New Zealand), Network Ten (Australia), Sky TechCo Partners (Latin America), Discovery Communications Inc. (International), National Geographic Channels International (USA), and Playboy Enterprises, Inc (USA).
CanWest owns two national television networks in New Zealand, TV3 and TV4. Headquartered in Auckland, TV3 reaches approximately 98% of the New Zealand population. TV3 offers a strong mix of top international programming coupled with a solid and diverse range of New Zealand productions.
By adopting an operating philosophy similar to that which had proven successful in Canada, but crafted to suit the nuances of the New Zealand market, TV3 decided on a strategy of programming to an 18 to 49 year-old core demographic group. This is the most appealing sector to New Zealand advertisers. Today, this demographic group and related audiences accounts for about 80% of TV3s annual advertising revenue. Its programming currently achieves a 25% audience share.
In June 1997, CanWest launched TV4, New Zealands second, privately owned network. Operating from the TV3 studios in Auckland, free-to-air TV4 reaches over 75% of New Zealand’s living in major metropolitan centres, with an audience reach in excess of 2.4 million viewers.
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