Revelation Software UK Ltd, specialist providers of database development tools, has signed high-tech agency Strategic Public Relations to manage its press and analyst relations programme in the UK, with a view to expanding to Europe at a later date.
Although a well-established company with a significant customer base, this is the first time Revelation Software has engaged a professional PR consultancy to undertake a concerted campaign in the UK. The main aim of the programme is to increase market visibility, especially in key vertical sectors such as government, healthcare, HR / recruitment and financial services.
"We are delighted that Strategic has become our European Public Relations consultancy," said Francesca McAuley, managing director at Revelation Software. "At Revelation we recognise that public relations is a key way to communicate our message to our target audience. Strategic has a long history as a high-tech PR specialist and we are excited to be working with them to help us raise our visibility."
Revelation Software was founded in 1982 and provides database development tools that are proven to be just as effective as the better-known brands, whilst being significantly faster and costing much less. Revelation's products can be scaled from single user to large enterprise wide networks, and from the desktop to the world wide web, making them an ideal solution for organisations of all sizes.
"Strategic's knowledge of Revelation Software's marketplace makes our appointment an excellent fit for our business. Initially the programme will be in the UK, expanding into a pan-European programme at a later date," said Nigel Parker, managing director at Strategic. "Revelation's products really can make a difference to developers by saving a great deal of time and money - it's a PR company's dream to have a client with such a clear, positive story to tell."
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About Strategic Alliance International
Strategic Alliance International, Amersham, Bucks., is a leading independently-owned international business-to-business public relations consultancy. Focused predominantly in the high-technology business solutions marketplace, the company delivers single and multiple country communications programmes through its own operations in the UK, France, Germany and Spain, complemented by partnerships with a network of local specialist consultancies in the rest of Europe, Asia Pacific and North America. For more information please visit www.strategicpr.net.
About Revelation Software
Founded in 1982, Revelation Software delivers a suite of application development tools and companion services that take full advantage of leading network computing architectures, messaging, groupware, and client server platforms. Today, the company's flagship product OpenInsight is the only database development and application environment that provides both Windows and Java-based GUI tools to develop and deploy web-based and client server applications that support native and relational XML, SQL, Lotus Notes and the leading legacy Multi-Value data sources such a ARev, Pick and IBM Universe. There are more than 1.5 million licensed users of Revelation products across 60,000 deployed sites worldwide. For more information visit www.revsoft.co.uk.
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