Human rights charity Amnesty International has drawn on technology to get the help of millions of people from around the world in its attempt to free Amina Lawal, according to the latest statistics from Hitwise.
Amina Lawal, the Nigerian mother sentenced to death by stoning, has her appeal hearing on 27th August and Amnesty International has powerfully used a viral email campaign asking people to sign and forward an online petition. Since the beginning of August, traffic to www.amnesty.org.au, the site linked from the viral email, has increased by 150% in Australia, and a staggering 700% in the UK and 880% in the US.
Amnesty International hopes that its efforts will persuade the Nigerian Government to grant mercy and free Lawal.
Simon Chamberlain, General Manager of Hitwise UK commented: “This viral campaign by Amnesty International has had a clear and measurable impact and has likely spread awareness of Amina Lawal’s plight, as shown by the increased use of Amnesty’s Australian site.
“The use of the Internet by charities is becoming increasingly advanced as the benefits of the cost-effective call to action, potential for instantaneous response and the ability to reach people from around the world have been used to great effect, as this case demonstrates.”
Hitwise is the leading provider of online competitive intelligence services to Fortune 1000 corporations, providing marketers with real-time insights into their online competitive environment. Via a combination of ISP data partnerships and opt-in mega panels, Hitwise collects anonymous information about the usage habits of more than 25 million Internet users worldwide, covering home, work and educational usage. With a categorized database of over 300,000 of the world’s most regularly visited websites, Hitwise is able to offer a daily analysis of over 150 vertical markets in each country of operation.
Hitwise is a privately held company and is headquartered in Melbourne, Australia and operates in the UK, US, Australia, New Zealand, Hong Kong and Singapore.
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