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Azure, the telecoms revenue assurance company, today announced the appointment of Bas van der Sande as head of partner channels.

Bas has over 12 years international experience in the IT and telecommunications sectors working with leading operators, hardware and software companies. He will be responsible for the set up and management of the Azure products and service portfolio through third party sales channels.

Bas joins Azure from Convergys where he was director of strategic alliances for Convergys EMEA. This involved the management and development of the company’s sales, marketing and delivery channels. As part of his role Bas contributed to establishing alliances with leading players in the telecoms industry to enhance Convergys’ outsourcing strategy.

Previously Bas was director of business development at Mindport IBS, a leading Internet and multi-media customer care and billing solutions provider, and prior to that he was business development manager at ADC Telecommunications Inc, where he was at the forefront of ADC’s (Metrica) business development and acquisition strategy. Bas has also held senior account management positions at NCR, AT&T and BT.

John Cronin, CEO of Azure, said: “We’re delighted that Bas has joined Azure. He has extensive experience of working in the telecommunications sector and dealing with a variety of customer accounts. We hope to use his extensive experience to manage and create further sales channels for Azure’s revenue assurance products and services.”

Azure’s principal objective is to enable communications operators worldwide to reduce losses and safeguard profits from malicious and unintentional revenue leakage. It offers a range of revenue assurance products and services including; Interconnect Accounting, Fraud Management, Event Integrity, Mediation Management and Route Optimisation.

Azure is backed by the recently launched technology venturing partnership, NVP Brightstar, created in February this year. NVP Brightstar has been created by BT Brightstar, formerly part of BT’s research and technology business, BT Exact; Coller Capital, the UK-based global private equity investment manager; and New Venture Partners, the US-based venture capital firm.

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About Azure (
Azure is one of the world’s leading revenue assurance companies with offices in London, Adastral Park (near Ipswich, UK), Frankfurt, Paris, Stockholm, Singapore and Kuala Lumpar. Its portfolio includes Interconnect Billing, Fraud Management, Mediation Software, Event Integrity and Route Optimisation. Azure provides individual products or complete revenue assurance solutions using a common platform and any combination of products that a customer might need. Customers can choose a system that they own and operate themselves or a bureau that Azure manages on their behalf. Amongst Azure’s customers are PTTs, mobile operators, national operators, carrier’s carrier and cable TV companies; Azure has significant carrier experience and understands the problems faced by all these operators. The company’s heritage is based on the fundamental technology and skills developed whilst in BT in the early 1990’s with many of the world-class technical experts remaining at Azure today.

Further information
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