twofourtv, the number one corporate communications company, has signed a major strategic partnership agreement with GoodMood, one of Europe's top streaming media technology specialists. The partnership will enable UK businesses to benefit from a combination of twofourtv's broadcast and corporate communications experience and Goodmood's ground-breaking webcasting technology, reducing the cost and increasing the accountability of interactive corporate communication.
twofourtv is the first company to bring UK businesses Goodmood WIP (Webcasting Information Platform), an innovative online communication tool that allows business users to deliver important messages directly to desktops, quickly and consistently. This powerful application suite offers webcasting, webconferencing and software based videoconferencing tools in one package. Participants only need a PC and web browser to meet up together online for face-to-face meetings. There is no complicated software installation or configuration; it provides a flexible and efficient service for creating, managing and distributing corporate communications.
Using the same software and management tools, business users can have complete control over a broadcast content, from interactive, event-based webcasting to more dynamic person-to-person communications.
"We are greatly excited by the prospect of our partnership with GoodMood," commented Charles Wace, Chief Executive of twofourtv, "In our experience managers in the private and public sector in Britain are hungry for new ways of communicating more cost-effectively and consistently with their colleagues, investors and customers. GoodMood's WIP solution is further developed than anything else available today. It answers all questions of capacity, usability and cost historically associated with interactive broadcasting technology."
"Partnership with twofourtv is very important to GoodMood," says Olli Ilmolahti, CEO of GoodMood. "Cooperation with such a strong, established company gives us a great opportunity to drive interactive broadcast adoption in the UK market. We are very excited about twofourtv's commitment to corporate communications and its high quality TV production content makes it the ideal partner for us. twofourtv already has an outstanding track record amongst FTSE 500 companies and Goodmood's WIP technology will allow this reputation to extend further in this rapidly developing market."
Recent research conducted by the IVCA - the International Visual Communications Association - suggests that the market for visual communications solutions in the UK will be worth Euros 3.89 billion in 2003. The Association also identifies communicating with dispersed audiences and exploiting IT and new media as two of the top priorities in 2003 for Communications Directors.
"UK businesses are beginning to see digital broadcasting as a company wide communication tool. Interactive corporate communication is creating a new level of maturity in the UK and our partnership ensures that both companies will be at the heart of change "commented Charles Wace of twofourtv.
twofourtv is the online communications division of Twofour Productions, a leading UK TV production company with a fifteen year track record in broadcast TV and corporate communications. Set up three years ago with the objective of becoming Europe's number one provider of online B2B communications, twofourtv helps large organisations communicate with stakeholders - and save money in the process - by delivering powerful video content via the Internet or company intranets. Clients include the UK Government Department of Trade and Industry, PricewaterhouseCoopers, Audi UK, Arup, Allen and Overy and Compuware.
GoodMood is a company specialising in b-to-b communication solutions utilising streaming media. Since its foundation in 1996, GoodMood has been the forerunner in the sector, with the business based purely around digital video. Today, GoodMood focuses on developing online communication applications. GoodMood WIP is a world leading, ready-to-use professional webcasting tool to create live and on-demand online presentations. This powerful application suite offers webcasting, webconferencing, and software based videoconferencing tools in one package. GoodMood WSP, Webcasting Service Partners, is a global partner network for production of high-end webcasting events. It offers a turn-key service package to create, deliver and publish video presentations and events.
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