FrontRange Solutions launches mGoldMine; one of the First to Deliver Real-Time Contact Management For Today's Mobile Workforce
Device and carrier agnostic - industry-leading security
transforms PDA into dynamic business tool -
Reading, 9 September 2003: Designed to change completely the way a business's mobile sales and service teams work, leading customer management solutions provider, FrontRange Solutions (FrontRange) has launched mGoldMine, providing real-time access to the GoldMine Business Contact Manager Corporate Edition from any wireless PDA or WAP/GPRS-enabled mobile phone.
"As a result,"says EMEA product marketing manager, Alastair Trower, "for the first time, salespeople, engineers and other high-value mobile employees now have immediate access to vital information about their customers and prospects plus scheduled and completed activities. And, by removing the time-consuming need to synchronise with the office at the end of the day, staff are more productive, the work/life balance is improved and senior management are able to respond immediately to the "live picture" of what is happening in the field, as it happens.
"In today's increasingly tough and fast-moving competitive environment, being in the right place at the right time is no longer enough," Trower believes. "For remote staff and management alike, the ability of mGoldMine to put accurate, up-to-the-minute information in the palm of your hand is key to responsive, quality decision-making. In short, it puts you in control."
GoldMine Business Contact Manager Corporate Edition 6.0 is well established as a leading customer management software solution, enabling companies to automate their sales, marketing and salesforce operations. It's rich functionality enables users to centralise client and prospect information, share important data across teams and scale up in line with business needs.
"With the adoption of robust, cutting-edge software developed by leading mobile solutions provider, Peramon Technology" confirms Trower, "the launch of mGoldMine is therefore perfectly timed to extend contact information to all staff, wherever they are."
For his part, David Townsend, Managing Director, Peramon Technology, says: "As a business, our objective is to improve the effectiveness of mobile sales and service staff by mobilising existing applications on existing devices. I have no doubt that, in mGoldMine, we have taken a major step forward in helping businesses improve their competitiveness on the basis of truly informed decision-making."
Key benefits offered by mGoldMine include:
Security - with the current concerns over the fate of corporate data when PDAs are either lost or stolen, mGoldMine effectively avoids this problem as the lack of synchronisation means that there is no client on the device. An industry-leading level of security is further maintained as users have to log on, initially using Windows and GoldMine IDs and passwords, and thereafter via a four-digit PIN number;
Device agnosticity - typically, sales teams and hot-desking environments are likely to be running a wide range of mobile devices. As mGoldMine is device and carrier agnostic, it enables real-time access from any WAP/GPRS enabled mobile phone or connected PDA so the benefits of mobile access can be realised - without the need to scrap existing hardware and airtime investment;
Affordable mobility - for field-based engineers working in physically tough environments, companies have traditionally opted to provide robust, expensive mobile devices. With recent improvements in functionality and usability however, a broader, less expensive range of mobile phone and PDA options are now being adopted, all of which may be supported by mGoldMine. This broader approach makes the process of mobilisation much more cost effective.
"Today, many PDAs are used as little more than posh diaries" adds Trower. "By contrast, with the introduction of mGoldMine, they can now be transformed into a dynamic business tool."
FrontRange believes that potential productivity gains are both significant and measurable, but it also recognises that many businesses are still cautious about the financial benefits to be had from providing employees with mobile devices. In response, the company points to recent research by consultancy firm, Analysys, which, says Trower, "found that RoI can typically be achieved if activity is improved by just 0.6%, or a saving of 14 minutes per week per employee."
The launch of mGoldMine forms part of a broader strategy which will see a number of important new launches from FrontRange over the next 12-18 months. The common goal is to improve both the functionality and accessibility of its market-leading product set, utilising the best technologies currently available.
"In the case of mGoldMine in particular, our goal is nothing less than to revolutionise the way people work," Trower concludes.
For further information on FrontRange mGoldMine, please visit the company website at frontrange.co.uk
£199 list mGoldMine + £395 list GoldMine Business Contact Manager Corporate Edition
Notes to Editors
FrontRange Solutions (FrontRange) develops software and solutions enabling organisations to deliver unrivalled customer management, using enterprise-class service and support, sales and marketing and contact management technology. A focus on research, development and continuous product refinement has produced software solutions which deliver optimum return on investment, by improving employee productivity to achieve both better customer relations and improved profitability. FrontRange solutions are suitable for all sizes of business, from SMEs to workgroups of large conglomerates, across all commercial sectors and public sector organisations. With over 1 million users in some 135,000 businesses and worldwide, well-known customers include Coca Cola, Shell, Disney, Lucent, Virgin Money, Toshiba and BMW. With over 400 employees worldwide, FrontRange's corporate headquarters are in Colorado Springs and its European head office is in Reading, Berkshire.
For more information, visit: www.frontrange.co.uk
Sarah Brambley/Laura Slade
The Whiteoaks Consultancy
+44 (0) 1252 727313
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