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Fujifilm relaunches www.fujifilm.co.uk/di: an easier way to find your perfect FinePix online.

5 September 2003

Fujifilm today announced the launch of its newly redeveloped web site, revamped to cater for the company’s expanding digital camera range and a growing market of digital camera users.

The digital section of the site has received a complete overhaul, to meet the needs of the ever-broader range of consumers interested in digital photography. The web site is now more intuitive and easier to navigate, and enables users with even the most basic knowledge to learn about digital photography and find a camera to match their needs.

Whilst the URL will stay the same, www.fujifilm.co.uk/di, the site itself has seen some significant changes in terms of design, ease of navigation and information layout. The web site now offers simple click-throughs to ensure everyone, from beginners through to professional photographers, can navigate their way to the right information quickly.

The newly designed web site will also enable Fujifilm to learn more about the numbers of users visiting each element of the site, and help the company tailor the site to meet consumer needs in the future.

Simple ‘tick boxes’ help newcomers to digital photography to choose a camera, and the same easy-to-use format enables visitors to compare the features on different models. The site offers details on the full range of cameras, from beginner models, such as the FinePix A210 Zoom, to prosumer cameras such as the recently-launched FinePix F700 Zoom, all the way through to Fujifilm’s acclaimed professional digital SLR, the FinePix S2 Pro. For those who know the camera they are looking for, the site retains the ability to advance directly to specific information and gather details on specifications and features.

The site also offers visitors the opportunity to delve into the world of accessories to support their digital photography, and provides a simple accessory summary per camera, including illustrations of each item. Finally, the site offers demonstrations of Fujifilm’s Super CCD sensor technology and the impact it has on digital photography and image quality.

Will Rolls, Marketing Manager at Fujifilm, said, "We're keeping in tune with a maturing market. Not everyone knows exactly the camera they're looking for, and the web site is now far more accessible for those who are daunted by the whole idea of 'going digital'. The more confident and experienced user will, however, find the required amount of detail, just where they want it."

ENDS

Notes to Editors

For further information and products for review, please contact:

Sally Cohen/ Daisy Dunkley-Clark
Midnight Communications
0870 458 4182
sally@midnight.co.uk / daisy@midnight.co.uk

Jenny Hodge
Fuji Photo Film (UK) Ltd
020 7465 5852 / 07775 897360
jhodge@fuji.co.uk

Contact details for customers

For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call
020 7586 1477.

Other Fujifilm products?

For press information on Fujifilm consumer film cameras and film, please contact:

Melissa Fernandez or Rana Rahman
Union PR
Tel: 020 7428 0999
Email: melissa@unionpr.co.uk / rana@unionpr.co.uk

For press information on Fujifilm Equipment & Systems (minilabs and kiosk systems), please contact:

Michelle Simpson / Mary Hodson
The Bright Consultancy
Tel: 01564 795535
Email: michelle@bright-consultancy.co.uk / mary@bright-consultancy.co.uk

About Fujifilm

Fujifilm is committed to developing the very best imaging and information products, both conventional and digital. The company employs more than 72,000 people worldwide, with 173 subsidiaries stretching across four continents. Outside of Japan, Fujifilm has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and PS plates, and two further factories in Brazil and China. It has a global turnover in excess of £13 billion.

Fuji Photo Film (UK) Ltd has been supplying the imaging, printing and graphics industries, as well as professional and enthusiast photographers, with high quality, innovative products and services for over 25 years in the UK. It currently employs more than 450 people and has become one of the country's most popular photographic brands. Fujifilm is also the market leader (by value) in digital camera sales, having retained the top share of the UK digital camera market every month since November 1998.

© 2003, Fuji Photo Film (UK) Ltd. Specifications are subject to change.

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