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FHP introduces four models of High-Definition Plasma Display Panels featuring the highest brightness in the world

-- World's First 55-inch WXGA with e-ALIS Technology --
-- New A1 series (42-inch, 37-inch, 32-inch) with ALIS Technology ---

Frankfurt, 10th September, 2003 - Fujitsu Hitachi Plasma Display Limited (FHP) has announced the introduction of an enhanced A1 range of 42-inch, 37-inch and 32-inch PDPs and the development of a 55-inch high-definition plasma display panel.

The new 55inch-WXGA plasma display panel is the first to use Fujitsu's newly developed 'e-ALIS' (extended Alternate Lighting of Surfaces) technology, which features progressive display and a high brightness of 1000cd/m2.

The new A1 series of 42-inch, 37-inch and 32-inch-HD PDPs provides enhanced brightness, typically 1100cd/m2 for the 42-inch (a 10% increase over former versions) and 1000cd/m2 for the other models, utilising its ALIS technology. By means of 10-bit signal processing and newly developed LSI circuitry, all four models in the family including the 55-inch display realise an improved high-definition picture quality.

FHP first introduced 42-inch high-definition plasma display panels with ALIS technology to the market in 1999 and added 37-inch and 32-inch models in 2001 as a first generation. The newly developed A1 series, which will be the mainstream of the flat panel television market, represents the third generation line of FHP products, now expanded by the addition of the 55-inch display.

The latest 55-inch PDP meets the recent demand for super large size (Jumbo size) televisions of over 50 inches, especially for the US Market. FHP believes that 55-inch is the most suitable size in this super large size television market and ideally takes advantage of the PDP features such as self-luminescence and thin profile. The newly developed 'e-ALIS' technology used in Fujitsu's 55-inch PDP provides superior display performance compared with other 50-inch class PDPs on the market.

As a result of the increased adoption of digital technology in household devices in the broadband age, exemplified by such developments as digital broadcasts, DVDs, the Internet and CATV, and anticipating that PDPs represent the next generation of wide-screen TV displays, FHP expects the market size for PDPs to increase to 1,400,000 units world-wide in 2003.

FHP plans to expand its production capacity from its current 30k units/month to 50k units/month in the next month, to 70k units/month in spring 2004, and to 100k units/month in early 2005. FHP will maintain its focus on the television market, and currently holds the largest share of the world-wide PDP market.

Features of 55-inch WXGA
Expanding the conventional 'ALIS' technology to larger size PDPs, FHP developed 'e-ALIS technology'. In common with ALIS, 'e-ALIS' adopts a common electrode on the front glass panel, while it adopts a grid cell structure on the back glass panel. Only half the electrodes are required compared with other XGA panels. By adopting the original driving method to this panel structure, FHP realises a progressive display and also achieves high brightness of 1000cd/m2.

This new method alternately addresses odd lines and even lines during addressing time, and after that, displays all lines at once (progressive display). Further, by improving colour temperature (9000K), it allows a higher quality of colour reproduction for TV images, such as blue sky and white clouds.

Features of A1 series
By improvement of discharge gas, FHP enhanced panel brightness efficiency and made it possible to achieve a higher brightness level of 1100cd/m2 (42-inch), 1000cd/m2 (37-inch and 32-inch), without affecting product life.

Features of all models
1. By developing new LSI that realises effective signal processing both for motion and motionless pictures, all models greatly reduced noise level caused by error diffusion. Moreover, by enhancing a description of gradation, FHP improved the motion picture quality that is a feature of the plasma television set. It can smoothly display even very fast movie images. These features make the new PDPs suitable for display devices for household use in the digital broadcast era.

2. FHP achieves 1.07 billion display colours, by applying 10-bit signal processing to each of R/G/B input signals.

3. By holding deterioration with time via newly developed phosphors, all models offer extended lifetimes. (substantially more than 60,000 hours lifetime for television use)

4. All models use lead-free solder. FHP promotes the development of 'green' products, designed to meet relevant environmental standards such as the RoHs restriction in the EU region.


55-inch WXGA PDP module
Size 55-inch (141cm) diagonal
Depth Approximately 65mm
Weight Approximately 30kg
Effective Display Area W 1229mm x H 691mm
Resolution Horizontal 1366 x Vertical 768 pixels
Aspect Ratio 16:9
Pixel Pitch W 0.90mm x H 0.90mm
Colours Displayed 1.07 billion
Luminosity 1000cd/m2

42-inch A1 PDP module
Size 42-inch (106cm) diagonal
Depth Approximately 65mm
Weight Approximately 17kg
Effective Display Area W 922mm x H 522mm
Resolution Horizontal 1024 x Vertical 1024 pixels
Aspect Ratio 16:9
Pixel Pitch W 0.90mm x H 0.51mm
Colours Displayed 1.07 billion
Luminosity 1100cd/m2

37-inch A1 PDP module
Size 37-inch (93cm) diagonal
Depth Approximately 65mm
Weight Approximately 13.5kg
Effective Display Area W 814mm x H 445mm
Resolution Horizontal 1024 x Vertical 1024 pixels
Aspect Ratio 16:9
Pixel Pitch W 0.80mm x H 0.44mm
Colours Displayed 1.07 billion
Luminosity 1000cd/m2

32-inch A1 PDP module
Size 32-inch (82cm) diagonal
Depth Approximately 65mm
Weight Approximately 11kg
Effective Display Area W 716mm x H 399mm
Resolution Horizontal 852 x Vertical 1024 pixels
Aspect Ratio 16:9
Pixel Pitch W 0.84mm x H 0.39mm
Colours Displayed 1.07 billion
Luminosity 1000cd/m2

ALIS: Alternate Lighting of Surfaces Method
e-ALIS: extended Alternate Lighting of Surfaces Method

Profile of Fujitsu Hitachi Plasma Display Limited

Company Name: Fujitsu Hitachi Plasma Display Limited
Address of Headquarters: Kanagawa Science Park, 2-1 Sakado 3, Takatsu-ku
Kawasaki-shi, Kanagawa-ken, Japan
Capital: 30 billion yen (50% Fujitsu, 50% Hitachi)
President: Yoichi Morimoto
Number of Employees: approximately 800

About Fujitsu Microelectronics Europe
Fujitsu Microelectronics Europe is a major supplier of semiconductor products to the European and global market. The company's main business focus is on providing systems solutions to the automotive, multimedia, networking/telecommunications and mobile communications markets.

Fujitsu offers a broad range of semiconductor devices, including telecommunications ICs, RF devices, MPEG encoders and decoders, microcontrollers, graphic display controllers and microprocessors, FCRAMs and Flash memory. The company is also a leader in colour plasma display panels. For more information visit Fujitsu Microelectronics Europe's website at

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