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Advice Zone to offer delegates practical problem solving and networking opportunities

September 16, 2003, Chessington: Ideal is hosting the unique Advice Zone at Storage Expo 2003.

Forming a key part of the event taking place at London’s Olympia on October 15 and 16, Ideal’s Advice Zone will comprise separate areas where delegates can meet vendor, distributor and reseller storage experts, view presentations, see the latest technology or refresh in the Ideal Advice Zone Coffee Bar.

Within the Advice Zone, Ideal’s leading vendor partners will be hosting their own themed advice sessions as follows:

Certance – Data Protection
Hewlett Packard - Storage Consolidation
Hitachi and Ideal – Hard Disk Drive technology
Legato and EMC - Compliancy
Network Associates - Data Protection
SNAP Appliance – Network Attached Storage
VERITAS - Business Continuity and Storage Management

There will also be a Presentation Pavilion for technical presentations and seminars on the latest storage technologies.

The Solution Centre will be an opportunity to view the latest products first hand and see the solution providers face to face.

Ian Lockhart, Head of Professional Services, Ideal, said: “If you want to speak to storage experts you must visit Storage Expo 2003. And if you want to speak to the experts’ experts, visit The Ideal Advice Zone.”

Ideal is the UK’s premier storage distributor, part of Bell Microproducts Europe, it is a unique channel focused supplier of storage, hardware and software products and services ranging from components to high-level consultancy.

Bell Microproducts Europe is a major pan European channel focused IT supplier. Headquartered in the UK, it covers every major European market including France, Germany, Italy, Spain, Austria, Scandinavia and Benelux with annual sales approaching $1bn.

Backed by a rapidly expanding Professional Services division its accredited relationships with top names in Enterprise Storage, Systems, Software, Mass Storage and Security including HP, IBM, Microsoft, Hitachi Data Systems and Symantec support a fast growing reseller partner community.

From its historical expertise in storage Bell Microproducts Europe has executed two years of rapid expansion to become a unique IT supplier dedicated to building markets for its vendors by helping reseller partners expand into new areas of expertise.

The event:

Date: 15th and 16th October
Venue: National Hall, Olympia, London
Time: Wednesday 10:00 – 17:00
Thursday 10:00 - 16:00

Storage Expo 2003 is designed for any organisation challenged with the movement, management, storage, back up, recovery and archiving of data. If you are involved in the choice and implementation of a data storage technology, it will help you to identify future trends and provide an insight into how some of the leading companies have dealt with new challenges and opportunities in the current marketplace. See and listen first hand to the very latest storage solutions from over 90 of the top suppliers on the floor of the show.

For further information or to arrange an interview with Ideal executives at the The Ideal Advice Zone please contact Ambrose McNevin 020 8444 7649

About Ideal

Ideal is the UK division of Bell Microproducts Europe. Bell Microproducts Europe is a unique channel focused supplier of hardware and software products and services ranging from components to high-level consultancy.
Each Bell Microproducts Europe business operates in the following key technology markets:
Enterprise Solutions - Focusing on high-end storage solutions. Branded as Ideal Enterprise Solutions in UK and Bell Microproducts Solutions in all other European territories.
Systems - Focusing primarily on the Intel based server, desktop and mobile
Software - Focusing on the sales of software, primarily through its on-online licensing tool LDi (Licence Desk internet);
Mass Storage - Focusing on disk drives and storage components;
Professional Services - Storage consultancy engaging with end users to create a market for resellers.
Bell Microproducts Europe is headquartered in Chessington in the UK with operations in France (Paris) Germany (Munich); Italy (Milan); Netherlands (Amersfoort); Belgium (Brussels); and Sweden (Stockholm).
Bell Microproducts Solutions is headquartered in Almere, The Netherlands with operations in Belgium (Brussels), Germany (Frankfurt) and Austria (Vienna).
Bell Microproducts Europe is part of the $2 billion NASDAQ listed Bell Microproducts Inc, one of the world's largest storage focused IT companies operating from more than 40 locations, and employing over 1,100 people across the US, Canada, Latin America, the UK and Europe.
In the UK Bell Microproducts Europe owns and operates Ideal Hardware. Ideal Hardware was voted Storage Distributor of the Year at the Computer Reseller News Channel Awards 2002 for the fourth consecutive year.

About Bell Microproducts

Bell Microproducts is an international, value-added provider of a wide range of high-technology products, solutions, and services to the industrial and commercial markets. The company is an industry-recognized specialist in storage products and is one of the world's largest storage-centric value-added distributors with offices in the Americas and Europe. More information can be found in the company's SEC filings, or by visiting the Bell Microproducts Web site at

Safe Harbor Statement

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, which reflect the Company's current views of future events and financial performance, involve known and unknown risks and uncertainties which could cause actual results or facts to differ materially from such statements for a variety of reasons including, but not limited to: the ability to successfully integrate the operations of recent acquisitions, industry conditions, changes in product supply, pricing, and customer demand, competition, other vagaries in the computer and electronic components markets, changes in relationships with key suppliers, foreign currency fluctuations and the other risks described from time to time in the Company's reports to the Securities and Exchange Commission (including the company's Annual Report on Form 10-K). Investors should take such risks into account when making investment decisions. Shareholders and other readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company undertakes no obligation to update publicly or revise any forward-looking statements.

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