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Fujifilm has announced a new range of digital card readers and storage products. These powerful devices, part of Fujifilm’s ever-expanding range of digital accessories and media, can be slotted straight into your PC or Mac for speedy file access and transfer.

Fujifilm xD-Picture Card™ USB Pen Drive & MP3 player – DPD-MP3
Music and images on the move

If you like gadgets, you’ll love Fujifilm’s new silver xD-Picture Card™ reader. At a price of less than £50 you can use the reader as a smart digital wallet to store all types of files, whilst the in-built MP3 player allows you to listen to your favourite music tracks on the move.

Just plug the USB drive into your computer and transfer your files in one simple manoeuvre. Exclusive to the xD-Picture Card™, this wearable device comes complete with headphones, AAA battery and Roxio software (Windows 98, Me, NT4.0, 2000, XP), which allows you to convert music tracks to and from MP3, copy, play and burn digital music to CD/DVD.

Available late October / early November 2003. Price: £49.99

Fujifilm xD-Picture Card™ USB Pen Drive – DPC-UD1
Prêt a porter

This combined memory card reader and USB pen drive makes accessing images on the move as easy as taking the picture. Fashioned exclusively for the xD-Picture Card™, the translucent card reader slots into any USB port and enables fast transfer of images to and from your computer.

The card reader is compatible with any xD-Picture Card™ – so you can upgrade your cards at any time without upgrading your reader. Keep it with you on the move; it comes with a handy strap allowing you to wear it around your neck or attach it to your keys.

No driver software is required for Windows ME, 2000, XP or Mac OS. Drivers for Windows 98 or 98SE can be downloaded from Fujifilm’s web site. USB cable included.

Available now at an average street price of £29.99.

Fujifilm 7-in-1 Digital Card Reader – DCR-71
Saving time, space and money

For gadget fans using a variety of different devices, such as digital cameras, PDAs or music players, Fujifilm’s new seven-in-one card reader makes the perfect accessory.

The DCR-71 is a versatile, pocket-sized reader that’s compatible with all current media formats:

* SmartMedia™
* CompactFlash™
* Microdrive™
* xD-Picture Card™
* Secure Digital™
* Memory Stick™
* Multimedia card™

Just connect to your computer with the USB cable provided for hassle free file transfer, and minimal clutter to your desk space.

Creates four drives on your PC

Want to transfer files between memory cards? Avoid the laborious process of downloading them onto your computer and then onto the media card by using the DCR-71 to transfer files directly.

The reader is compatible with the following operating systems: Windows 98, 98SE, ME, 2000, 2000 Pro, XP Mac: OS 8.6 to 9.2.2, X 10.1.2. to X 10.2.2. USB version 1.1.

Available late September 2003. Price £39.99

Facts about xD-Picture Card™

The xD-Picture Card™’s key benefits include:

*Large capacity: Fujifilm xD-Picture Cards™ are currently available in capacities of 16MB, 32MB, 64MB, 128MB, 256MB and 512MB, with potential future capacities of up to 8GB.

* Dimensions: 20mm x 25mm x 1.7mm. This size makes the xD-Picture Card™ the smallest memory card available.

* Read/Write speeds: the xD-Picture Card™ has one of the fastest memory read/write speeds. These high speeds can greatly enhance the user’s experience with a product. For example, a photographer can take new pictures or view existing images more quickly with the xD-Picture Card™ media than with other, slower media formats.

* Power consumption: the xD-Picture Card™ is designed to use minimal power. Users will benefit from the convenience and savings of longer battery life on a single charge.

* Compatibility: Adapters make xD-Picture Cards™ compatible with other media. A PC card adapter and CompactFlash™ adapter are currently available for the xD-Picture Card™.

Notes to Editors

All prices quoted include VAT.

For further information and products for review, please contact:

Fiona Hollis / Zoe Stone
Midnight Communications
0870 458 4182 /

Jenny Hodge
Fuji Photo Film (UK) Ltd
020 7465 5852 / 07775 897360

Contact details for customers

For information about Fujifilm and its products, please visit: or call
020 7586 1477.

Other Fujifilm products?

For press information on Fujifilm consumer film cameras and film, please contact:

Melissa Fernandez or Rana Rahman
Union PR
Tel: 020 7428 0999
Email: /

For press information on Fujifilm Equipment & Systems (minilabs and kiosk systems), please contact:

Michelle Simpson / Mary Hodson
The Bright Consultancy
Tel: 01564 795535
Email: /

About Fujifilm

Fujifilm is committed to developing the very best imaging and information products, both conventional and digital. The company employs more than 72,000 people worldwide, with 173 subsidiaries stretching across four continents. Outside of Japan, Fujifilm has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and PS plates, and two further factories in Brazil and China. It has a global turnover in excess of £13 billion.

Fuji Photo Film (UK) Ltd has been supplying the imaging, printing and graphics industries, as well as professional and enthusiast photographers, with high quality, innovative products and services for over 25 years in the UK. It currently employs more than 450 people and has become one of the country's most popular photographic brands. Fujifilm is also the market leader (by value) in digital camera sales, having retained the top share of the UK digital camera market every month since November 1998.

© 2003, Fuji Photo Film (UK) Ltd. Specifications are subject to change.

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