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speed-trap’s Prophet wins Technology Application Category award and overall Technology Award at British Computer Society (BCS) IT Professional Awards 2003 dinner at the London Hilton on Park Lane

Newbury, Berkshire, September 25, 2003 - speed-trap Limited, the e-business decision support experts, announced today that they had been awarded the acclaimed BCS Technology Award 2003, sponsored by PricewaterhouseCoopers LLP, and the BCS Technology Applications award, sponsored by BT, at a glitzy Park Lane ceremony last night.

These awards, christened the “IT industry Oscars”have, for the first time, brought together the 30-year old BCS IT Awards, the BCS Management Awards and a new set of awards for individual excellence. The combined event pulled together the nation’s top-flight IT technology, applications and professionals in an un-paralleled celebration of excellence.

Prophet -innovation and commercial success

speed-trap, formed in 1999, has demonstrated via its success in gaining these awards, that its unique and patented solution for the monitoring, measurement and improvement of web-sites and web applications has achieved a position of international pre-eminence.

The awards recognise Prophet’s success in coupling innovative technology, with major sales to on-line companies like WH Smith and PC World Business; organisations including the UK government’s Department of Education and Skills; and leading finance, travel & retail portals including Tourism Ireland’s corporate site

“This is an important milestone. It’s recognition of speed-trap’s achievements in re-writing the rules of web analysis and demonstrating the commercial benefits that Prophet offers. It reinforces the company’s ability to provide solid, factual and insightful information to organisations providing mass-market on-line applications,” said Simon Burton, VP Sales for speed-trap after the awards ceremony last night, “we are clearly making a difference in transitioning the world-wide-web from ‘future-world’ to ‘real-world’ status. For the first time our customers can tell if their web-applications are supporting their brand, their commercial goals, and most importantly their customers.”

National and International Success

“speed-trap are not content to be recognised only in the UK, but have international aspirations,”Bill Brindle, Chairman and MD of speed-trap said. “This award helps speed-trap as we take our leadership position in the UK and extend it into an international success story. Through our partners in Europe, Africa, Asia and, perhaps most importantly, the USA, we are building our customer base and demonstrating that the BCS’s recognition of our leadership was well founded.”

About speed-trap

speed-trap the e-business decision support experts. The company provides technology, services and solutions that provide accurate, real-time and complete data on the interactions between customers, web sites and browser-based applications. These unique views of visitor experience and customer journey deliver a decision-support solution that allows managers and owners of on-line applications to invest their resources in more effective and efficient ways.

speed-trap’s unique and patented client-side data gathering technology provides insight and data, which is being used by on-line organisations to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time, anonymous personalisation and content management systems.

speed-trap was founded in 1999; specifically to exploit its now patented technology. speed-trap is based in the UK with headquarters in Newbury, Berkshire. See for further information.

About the BCS

As the only Chartered Professional Institution for Information Technology (IT), the British Computer Society (BCS) exists to provide service and support to the IT community, including individual practitioners, employers of IT staff and the general public.

Formed in 1957, the Society now operates under a Royal Charter granted in 1984.

The BCS is also an Engineering Institution, fully licensed by the Engineering Council to nominate Chartered and Incorporated Engineers and to accredit university courses and training schemes.

The BCS is a registered charity: No 292786

Patron: HRH The Duke of Kent KG GCMG GCVO ADC

In 1989 the Society helped to found the Council of European Professional Informatics Societies (CEPIS) through which it gains access to the European Commission. The BCS is also the UK member of the International Federation for Information Processing (IFIP).

Editors Note: Award acceptance photo available upon request

Press Contacts

For speed-trap:Jim CrowtherAd-Lib International LimitedTel: +44 (0) 118 9744189 Fax: +44 (0) 118 9745066 Email:

For BCS: Press Officer Christopher WebbTel: +44 (0)1793 417569Mobile: +44 (0)7966 220057Fax: + 44 (0)1793 480270Email:

This press release was distributed by ResponseSource Press Release Wire on behalf of Ad-Lib International Limited in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit