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* Mobile operators have two-year window to define, design and

implement sophisticated charging architectures


* Systems must be flexible, enable real-time charging and

provide open interfaces for third-party services


* Collaboration with multitude of suppliers will be critical as

no single supplier has a winning solution


* Different types of operator - the 'Risk-takers', the 'Pack' and

the 'Followers' - have alternative approaches


=========================================================


CAMBRIDGE, UK, September 26, 2003 - Mobile operators have under 24 months

to define, design and implement sophisticated charging architectures for their

new mobile data services, according to a new report, Emerging Charging

Architectures for New Mobile Services: understanding and evaluating the

available technical solutions, published by Analysys, the global advisers on

telecoms, IT and media (www.analysys.com) and Logan-Orviss International

(www.logan-orviss.com), an independent consulting company to the

telecommunications industry.



The report stresses that existing legacy systems are ill prepared to meet

the requirements of new data and multimedia services and that mobile

operators need to act now to evaluate and introduce charging solutions that

strike the right balance between functional richness, technical performance

and rapid deployment. Future systems, according to the report, must allow

highly flexible charging paradigms, provide a consolidated view of customer

profiles, enable billing for services in real time or near real time, and

adopt open interfaces that can handle an increasingly fragmented business

value chain.



"Charging and billing systems that support radically new ways of charging

are needed to maximise the take-up and revenues of new services such as

location-based services, downloadable content and unified messaging," says

the report's author, Pascal Coutier, senior partner with Logan-Orviss

International. "However, upgrading their existing systems for new services

is a significant cost for operators - potentially greater than that of

acquiring new customers - and therefore needs careful consideration."



The report goes on to state that it will be critical for operators to bring

together a number of different types of supplier familiar with all the

different elements of the service, including IT, core networking, IP,

content management and m-commerce.



"We believe that operators fall into three broad categories at the moment,

in terms of how they are resolving the challenges that charging and billing

for new services represent," says Coutier. "The 'Risk-takers' are

aggressively investing in complex integrated solutions, the bulk of the

'Pack' are taking some limited steps towards new charging capabilities,

while the 'Followers' are adopting a wait-and-see attitude."



The report categorises the many solution vendors into four different

'communities', each of which proposes a similar technology strategy and

implementation roadmap. These communities include: traditional core network

and intelligent network equipment suppliers; providers of various IP

platforms; suppliers of traditional billing and mediation systems; and

players in the commerce and content management arena. The report evaluates

the solutions offered by these differing vendor communities and the extent

to which they can provide a full solution for new mobile services.



The report concludes that, as of now, no clear winning solution has emerged

and that it is becoming evident that only a careful blending of solutions

from two or more of the vendor communities will meet all of the challenges

faced by mobile operators.



"Most operators cannot justify economically and technically an entire

redesign of their charging architectures," says Coutier, "so the key is to

get the best mix from the wide variety of competing approaches currently

being talked about in the marketplace."



Written by Pascal Coutier, with Ross Pow and Katrina Bond, the report

discusses the challenges facing mobile operators in determining which

network and system solution(s) to implement in order to address their

increasingly complex requirements for charging for new mobile services.

It also analyses the technical challenges facing the industry in matching

operators' evolving requirements with appropriate architectures and

technologies.



The report is available to purchase online at

http://research.analysys.com/store, priced at GBP1500 (approximately

EUR2250). For more information, telephone Analysys on +44 (0)1223 460600

or email research@analysys.com.



About Analysys (www.analysys.com)


Analysys provides strategy and management consultancy, information services

and start-up support throughout the telecommunications, IT and media sector.

Our firm grasp of market dynamics, our distinctive combination of creativity

and rigour, and our renowned objectivity enable us to consistently exceed

the high levels of quality and innovation which our clients expect. We have

over 130 staff in offices in Cambridge, London, Glasgow, Madrid, Milan,

Paris, San Francisco and Washington DC, and work with associates in

Auckland, Melbourne and Vancouver.


Recent reports include:


* Emerging Charging Architectures for New Mobile Services: understanding and

evaluating the available technical solutions (August 2003)

* Extending the Broadband Opportunity: new technologies in xDSL (August 2003)

* Mobile Data Solutions for Businesses: maximising take-up and revenue (July

2003)

* Broadband Value-Added Services for SMEs: market strategy and forecasts

2003-2008 (June 2003)

* Pricing Mobile Messaging, Content and Entertainment Services: a structured

approach to maximising revenue (June 2003)

* Return on Investment from Mobile Business Data Applications: lessons from

corporate customers (May 2003)

* Where Next For Mobile Messaging? Driving revenues profitably and

controlling cannibalisation (May 2003)

* Maximising Revenues from Broadband: new pricing strategies for European

operators (April 2003)

* Public WLAN access in Western Europe and the USA: market forecasts and

analysis (March 2003)

* Regulating the Telecoms Market: competition and innovation in the

broadband economy (February 2003)

* Fixed Network Operators in Western Europe: is there an underlying growth

market? (February 2003)

* Business Data Services: growth opportunities and forecasts 2002-2007

(January 2003)

* The Future for Fixed-Mobile Substitution: options for fixed and mobile

operators (December 2002)

* Competing in the European Directory Services Market: opportunities in a

liberalising market (December 2002)

* Mobile Content and Entertainment: forecasting the market for games and

other wireless content (November 2002)

* Strategies for Mobile Device Evolution: meeting and creating market demand

(October 2002)

* Western European Mobile Forecasts and Analysis 2002-2007 (September 2002)

* Cable TV Market Scenarios to 2007: prospects for cable TV operators in

Germany, the Netherlands and the UK (September 2002)

* IP Voice Services: the return on investment for European service providers

(September 2002)

* The Future for Telecoms Incumbents: the impact of competition, regulation

and customer demand (July 2002)



About Logan-Orviss International


Logan-Orviss International is an independent, high-quality, consulting

company to the international communications industry: fixed-line, wireless

and cable operators; Internet and application service providers; major

suppliers. Logan-Orviss International specialises in advising operators and

service providers individually on the most suitable IT and service platform

solutions, particularly in support of their core business processes:

Business Support Systems (BSS), Operations Support Systems (OSS),

Value-Added Services (VAS).



Media contacts (for author photography, executive summaries and interviews)


Louise Nunn

Analysys Ltd

Tel: +44 (0)1223 460600

Email: louise.nunn@analysys.com


This press release was distributed by ResponseSource Press Release Wire on behalf of Martin Brooke Associates in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.