Cardpoint Merchant Retail, formerly PT Distribution Ltd, to provide
Thresher Group with 1,000 mobile top up terminals
Cardpoint Merchant Retail (CMR), the mobile top up operator formerly named PT Distribution Limited, has been awarded a two year contract to provide Thresher Group with 1,000 electronic mobile top-up terminals across the country in the first major deal this year in the retail mobile top-up sector. The terminals will offer pre-pay mobile phone users top ups across all networks and will be rolled out before the end of 2003 with full supporting Point of Sale and marketing material. PT Distribution has now been renamed Cardpoint Merchant Retail.
Thresher Group is the UK's leading specialist retail drinks retailer with over 2000 shops operating under the brand names such as Thresher, Wine Rack, Victoria Wine and Bottoms Up. The group is the fifth largest private retailer and attracts over 150 million customers each year.
The top-up business was acquired by AIM listed Cardpoint plc in July this year from Project Telecom for £1.7 million and since then has undergone a significant sale and marketing restructure.
Andrew Martin, Business Development Director said: "This significant contract win is a direct result of Cardpoint's retail experiences and PT Distributions market knowledge. Our terminals will significantly increase monthly sales as well as the benefits of add on sales when customers make an impulse buy at the counter. We have made significant progress since acquiring the business three months ago, not least in providing enhanced support and point of sale material, and helping our clients drive revenue and footfall."
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Mark Mills, Chief Executive Officer Tel: +44 (0) 1253 785 808
Evolution Beeson Gregory
Mike Brennan / Henry Turcan Tel: +44 (0) 20 7488 4040
Bankside Consultants Limited
Henry Harrison-Topham / Ariane Vacher Tel: +44 (0) 20 7444 4140
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