Open invitation to technology companies to take advantage of marketing opportunities
Netmedia, founders and organisers of their now famous new media conferences, has launched a new book publishing venture called Minerva Multimedia. Next year it will publish a series of popular introductory guides to building and managing wireless and Internet communication systems for home and community use.
Minerva who will look after authoring and production, is offering the guides to technology manufacturers for them to brand as their own books. The opportunities for marketing departments to take advantage of these guides are wide. Interested companies should contact Milverton Wallace at Minerva on 020 7637 7097. Email: firstname.lastname@example.org.
To ensure that the guides are of the highest value to readers, each guide will be written by a leading expert in the particular technology who has an acknowledged track record of practical achievements. Where the expert is not an experienced writer, he/she will collaborate with a journalist who has extensive knowledge of the subject.
Over the past few years the technology for building and operating personal or shared communications networks has become more user-friendly, yet the popular perception persists that such a project requires high level technical computing skills to accomplish.
This perception is aided by the available "how to" manuals which all require the neophyte to have programming skills.
The Minerva guides aim to redress this situation with clearly written, jargon-free, richly illustrated texts which are accessible to the intelligent layperson.
The series consists of eight titles to be marketed as "Digital technology guides for the rest of us". The following titles are proposed for the first series:
Setting up a Home Wireless Network
Setting up a Community Wireless Network
Creating and Operating your own Weblog
Using Multimedia Messaging
Creating and managing online community groups
Using Instant Messaging
The guides are aimed at the DIY enthusiast with little or no computing skills. There is a growing trend for creating home-made communications and networking systems without relying on "experts". The proliferation of personal and group WiFi networks is a testament to this. This endeavour is aided by the widespread availability of "plug and play" components from large numbers of manufacturers. The guides will provide a step-by-step manual enabling such individuals to build, maintain, operate and trouble-shoot homemade services and networks, and gaining a practical understanding of these new media.
FOR FURTHER INFORMATION CONTACT:
Tel: 020 7637 7097
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