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New end-to-end capability great news for Ideal customers

Chessington, November 11: Ideal has successfully completed the rigorous accreditation process required to deliver Hewlett Packard-branded implementation services for its Enterprise Virtual Array (EVA) range of storage solutions. Ideal now joins the highly exclusive list of partners who have achieved this highest level of accreditation.

Now, in addition to selling the EVA product range, Ideal will be providing, via its reseller customers, key services like planning, design and implementation.

“Ideal have been making large investments in HP storage to develop core strengths that complement those of our reseller partners” says Donal Madden, Ideal’s Business Manager for HP Storage. “This latest achievement underlines the depth of our capability, and further adds to the growing range of services we can offer in delivering HP storage.”

Ideal has invested heavily in developing the market for HP storage solutions, and has worked closely with resellers to support them in finding and closing sales opportunities.

In May 2003, capitalising on the successful launch of HP’s ‘My First SAN’ sales and marketing campaign, Ideal launched its own complementary programme with the theme of ‘First Aid for Server Storage’. The programme outlined how HP and Ideal can help resellers to encourage their customers to migrate to an HP SAN.

The campaign included the provision of training for sales and technical teams, demonstration equipment and on-site consultancy for end users.

What is HP EVA?

The HP StorageWorks Enterprise Virtual Array (EVA) family is the proven flagship in HP’s storage offering. As well as providing high performance, high capacity and high availability, EVA is enabled by VersaStor technology which removes the time, space and cost boundaries of traditionally architected storage. The EVA is designed for the data center where there is a critical need for improved storage utilization and scalability while meeting application specific demands for consistently high transaction speeds, seamless capacity expansion, instantaneous replication, and simplified management.

For further information please contact, or call Ambrose on 020 8444 7649.

About Ideal

Ideal is the UK division of Bell Microproducts Europe. Bell Microproducts Europe is a unique channel focused supplier of hardware and software products and services ranging from components to high-level consultancy.

Each Bell Microproducts Europe business operates in the following key technology markets:

Enterprise Solutions - Focusing on high-end storage solutions. Branded as Ideal Enterprise Solutions in UK and Bell Microproducts Solutions in all other European territories.

Systems - Focusing primarily on the Intel based server, desktop and mobile


Software - Focusing on the sales of software, primarily through its on-online licensing tool LDi (Licence Desk internet);

Mass Storage - Focusing on disk drives and storage components;

Professional Services - Storage consultancy engaging with end users to create a market for resellers.

Bell Microproducts Europe is headquartered in Chessington in the UK with operations in France (Paris) Germany (Munich); Italy (Milan); Netherlands (Amersfoort); Belgium (Brussels); and Sweden (Stockholm).

Bell Microproducts Solutions is headquartered in Almere, The Netherlands with operations in Belgium (Brussels), Germany (Frankfurt) and Austria (Vienna).

Bell Microproducts Europe is part of the billion NASDAQ listed Bell Microproducts Inc, one of the world's largest storage focused IT companies operating from more than 40 locations, and employing over 1,100 people across the US, Canada, Latin America, the UK and Europe.

In the UK Bell Microproducts Europe owns and operates Ideal Hardware. Ideal Hardware was voted Storage Distributor of the Year at the Computer Reseller News Channel Awards 2002 for the fourth consecutive year.

About Bell Microproducts

Bell Microproducts is an international, value-added provider of a wide range of high-technology products, solutions, and services to the industrial and commercial markets. The company is an industry-recognized specialist in storage products and is one of the world's largest storage-centric value-added distributors with offices in the Americas and Europe. More information can be found in the company's SEC filings, or by visiting the Bell Microproducts Web site at

Safe Harbor Statement

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, which reflect the Company's current views of future events and financial performance, involve known and unknown risks and uncertainties which could cause actual results or facts to differ materially from such statements for a variety of reasons including, but not limited to: the ability to successfully integrate the operations of recent acquisitions, industry conditions, changes in product supply, pricing, and customer demand, competition, other vagaries in the computer and electronic components markets, changes in relationships with key suppliers, foreign currency fluctuations and the other risks described from time to time in the Company's reports to the Securities and Exchange Commission (including the company's Annual Report on Form 10-K). Investors should take such risks into account when making investment decisions. Shareholders and other readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company undertakes no obligation to update publicly or revise any forward-looking statements.

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