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Fujifilm launches underwater housing for the FinePix F700 Zoom


Hot on the heels of underwater casings for the popular FinePix F410 Zoom and F401 Zoom, Fujifilm today announces a sealed underwater housing for its acclaimed FinePix F700 Zoom - allowing outstanding image clarity at depths of up to 40 metres.


A precision-engineered strongbox, this underwater package guarantees sharp stills and brilliantly colourful motion images. Practical and stylish, the housing won't detract from the ease of use of the FinePix F700 Zoom, and ensures that you can focus your attention on the underwater world, rather than worrying about the process of taking the photo. What's more, the housing will also protect your precious camera from snow, mud, dust and rain.


Built from high-impact strength polycarbonate to withstand underwater pressure, the housing is a gift for sports fans and a 'must-have' for anyone into diving, sailing or even skiing.


Will Rolls, Fujifilm's Marketing Manager for Digital Imaging, commented, "Under water is a notoriously difficult environment from which to capture clear and accurate images. The lack of light can result in dull pictures, but with its exceptional dynamic range capabilities, this camera copes superbly. The FinePix F700 Zoom has already received critical acclaim for its photographic flexibility and Super CCD SR technology. By combining sharp images and underwater photography, the F700 is an irresistible package for photography enthusiasts who like to get out and about."


FinePix F700 Zoom Underwater Housing features at a glance:

* Controls for all FinePix F700 still and motion imaging functions

* Depth rating: 40 metres (120 ft)

* Buoyant - camera rises to water surface when released

* Size: 143mm (W) x 93mm (H) x 92mm (D)

* Weight: 313g


Product includes:

* Underwater housing

* Spare O-ring (replaceable)

* Silicone O-ring grease

* O-ring remover

* Hand strap

* User manual



Notes to Editors


For further information and products for review, please contact:


Sally Cohen/ Zoe Stone

Midnight Communications

0870 458 4182

sally@midnight.co.uk / zoe_stone@midnight.co.uk


Jenny Hodge

Fuji Photo Film (UK) Ltd

020 7465 5852 / 07775 897360

jhodge@fuji.co.uk



Contact details for customers


For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call 020 7586 1477.


Prints from digital cameras


Digital camera owners can now get real photographic prints from digital images, without needing a PC. An increasingly wide number of High Street photographic retailers offer Fujifilm FDi print services in-store, allowing users to view, select and enhance their images via an easy-to-use touch screen. The prints are developed on true photographic paper, delivering superb results that are guaranteed to last.


Other Fujifilm products?


For press information on Fujifilm consumer film cameras and film, please contact:


Melissa Fernandez or Rana Rahman

Union PR

Tel: 020 7428 0999

Email: melissa@unionpr.co.uk / rana@unionpr.co.uk


For press information on Fujifilm Equipment & Systems (minilabs and kiosk systems), please contact:


Michelle Simpson / Mary Hodson

The Bright Consultancy

Tel: 01564 795535

Email: michelle@bright-consultancy.co.uk / mary@bright-consultancy.co.uk


About Fujifilm


Fujifilm is committed to developing the very best imaging and information products, both conventional and digital. The company employs more than 72,000 people worldwide, with 173 subsidiaries stretching across four continents. Outside of Japan, Fujifilm has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and PS plates, and two further factories in Brazil and China. It has a global turnover in excess of £13 billion.


Fuji Photo Film (UK) Ltd has been supplying the imaging, printing and graphics industries, as well as professional and enthusiast photographers, with high quality, innovative products and services for over 25 years in the UK. It currently employs more than 450 people and has become one of the country's most popular photographic brands.


© 2003, Fuji Photo Film (UK) Ltd. Specifications are subject to change.



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