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10-11 February, 2004 s The National Hall, Olympia, London, UK

London, 24 November, 2003. The Learning Zone at Technology For Marketing 2004 (TFM) will once again feature over 30 free seminars, tailored to the needs of marketing, customer service and sales professionals. Taking place from 10-11 February 2004 at The National Hall, Olympia, London, TFM 2004, incorporating the Technology For Customer Service and Technology For Sales trails, is the UK’s only dedicated event for marketing-related and CRM technologies. The Technology For Sales trail will offer dedicated seminars for sales professionals interested in using technology to gain a competitive edge and will give them the opportunity to learn from the real life experiences of leading industry experts.

“Sales forces are under constant pressure to perform,” explains Kate Watts, Technology For Marketing Conference Manager. “By visiting the TFS trail at TFM, sales professionals will explore new ways of gaining a competitive edge including how to better understand their customer’s needs, create more accurate forecasts and have greater access to customer data whilst on the road. Visitors to the free seminars within The Learning Zone will hear from the real life experiences of industry experts to better understand how the sales process can benefit from customer focused technologies.”

The Learning Zone’s programme will feature dedicated seminars for Technology For Marketing and the Technology For Customer Service and Technology For Sales trails. Delegates will discover the power of uniting marketing, customer service and sales with the latest technology to achieve the most effective customer relationship management.

The dedicated seminars for the Technology For Sales trail features the following case study led, free seminar sessions:

· The online sales ecosystem: from lead generation to closing the deal

- Presented by Tony Gasson, VP and MD EMEA, Webex, and

- Geoff Abbot, MD and Owner, Information From Data

· How do you meet 1,000 customers in one day?

- Presented by Amanda Loeffen, Managing Director, First Presenter

· Scientific sales forecasting with MapInfo

- Presented by Phil Rooney, Senior Product Manager, MapInfo

· Killer sales presentations

- Presented by Nick Oulton, CEO, m62 Visual Communications

“The world is changing, more sales opportunities, more competition, more customer choice,” explains Nick Oulton, CEO of m62 Visual Communications. “You need to stand out, make an impression. You need a sales presentation that's knock out, that leaves the competition standing still and the audience standing up. You need a killer presentation, preferably one that kills the competition and not the audience. Visitors to our presentation will learn that PowerPoint is a great tool used very badly by salespeople all over the world. We’ll be able to help open your eyes, power your imagination and visualise your point. PowerPoint more than meets the eye.”


Notes to Editor:

About Technology For Marketing

TFM 2003 increased its pure visitors by 20.34%, increased the number of exhibitors by 22% and increased its total attendance by 19.39% compared to the 2002 event. The event also rebooked 70% of the floor space for the 2004 event. Since its launch in 2001, TFM has seen substantial, double-digit growth year on year. TFM 2004, incorporating TFCS & TFS, will be held at The National Hall, Olympia, London, UK from the 10-11 February 2004.

About CMP Information

CMP Information is the UK headquartered professional media division of United Business Media plc. Operating in the UK, US, Asia and Europe, CMPi delivers integrated media solutions to specialist B2B vertical market sectors. Its products including magazines, exhibitions, conferences, awards, directories and websites are targeted at business professionals across a focused range of markets; these include Healthcare, Property, Entertainment, Travel, Agriculture, IT & Games and Print.

Amongst its well-established brands are industry leading publications including Pulse, Travel Trade Gazette, Building Design, Property Week, Building, Music Week, and Chemist & Druggist. It also has a number of exhibitions recognised as the pre-eminent events in their respective market sectors. These include CPhI, FIE, The Furniture Show, ATC, Confex and IFSEC.

CMPi has recently completed a number of acquisitions to strengthen its media portfolio for the built environment, these included acquiring the remaining 50% of Property Media, the publisher of Property Week in April; the acquisition of the interior Design Handbook in May; and the purchase of the Builder Group and Barbour Index in July, the best-known names in publishing and information services for the building, architects and facilities management sectors. These acquisitions totalled over £83m and have propelled CMPi to the leading media company in the built environment sector.

In the first half of 2003, CMPi’s revenues totalled £58.7m.

Press Contact:

CMPi : Sarah Tanner, Tel: +44 (0)20 7921 8522, email:

This press release was distributed by ResponseSource Press Release Wire on behalf of UBM plc in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit