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World's first compact digital camera to boast 6 million effective pixels


Fujifilm today launches the FinePix F610, the first compact digital camera to offer 6 million effective pixels.


Not satisfied with this outstanding resolution, Fujifilm has added its 4th Generation Super CCD HR sensor to the F610, allowing it to achieve a recorded output of 12 million pixels - meaning users can enlarge to unprecedented print sizes without loss of quality.


Successor to the popular FinePix F601, the F610 adopts the same upright format and builds on its performance and handling to create a formidable camera for photography enthusiasts. Feature-laden, yet easy to use, the FinePix F610 encourages experimentation whilst also offering automatic modes for the less confident user.


The FinePix F610 is technically versatile and offers significant creative control over all elements of the picture-taking process. In addition to full manual, aperture and shutter priority modes, it also offers four special scene modes - Portrait, Sports, Landscape and Night Scene - to help select the most appropriate settings in difficult shooting conditions. In terms of design, the innovative Fujifilm upright format has a clear photographic advantage: the camera is less prone to shake when held one-handed.


Whether you're an old hand at digital photography, or a newcomer to the art, the FinePix F610's two LCD screens are a huge boost to the camera's usability for any photographer. The F610's designers have taken the innovative approach of displaying shooting information on one LCD screen, and devoting the primary 1.8" screen to the image. On the professional FinePix S2 Pro digital SLR, this arrangement won many plaudits, and now on the FinePix F610, nothing will impair the view of the photo.


Ideal for capturing the action, the camera offers both continuous shooting and movie modes. In continuous shooting mode, the user can select either the top five or final five shots - making it the perfect camera for sports events. The movie mode captures at an impressive 30 frames per second in 640 x 480 (VGA) quality.


Adrian Clarke, Fujifilm's Director of Consumer Products, commented, "The FinePix F610 is a good example of how professional-level features and quality are beginning to trickle down into the hands of the consumer, with no additional cost implications. Take the dual screen function and the six million pixel Super CCD - these two features were only previously available in the pro-specification S2 Pro. Now they will be found in the pockets and bags of a wider range of photographers, from beginners to more experienced enthusiasts."


FinePix F610 : Features at a glance


* 4th Generation Super CCD HR sensor with 6.63 million total pixels

* 6.3 million effective pixels with 12.3m recorded pixels

* Two LCD screens - one for camera settings, one for viewing images

* Ultra-fast start-up (1.3 seconds)

* Stylish, upright design; robust aluminium casing

* High sensitivity - up to ISO 800 speed (3 million pixels)

* 1.8", CG silicon 134,000 pixel TFT LCD monitor

* Fujinon Super EBC 3x optical zoom lens (equivalent to 35-105mm on a 35mm camera)

* Continuous shooting mode (top and final 5 at 3.3 frames/sec up to 5 frames)

* Continuous AF mode

* Movie capture at 30 frames per second (fps) with sound (640 x 480 pixels)

* Four picture-taking scene modes - Portrait, Sports, Landscape, Night Scene

* Exposure modes - Programmed AE, Aperture Priority AE, Shutter Priority AE, Manual

* Video Out socket for fast and easy on-screen TV viewing

* PictBridge compatibility for direct printing

* xD-Picture Card™ storage, providing large capacity, low power consumption, fast write speed


Super CCD HR technology


Fujifilm's Super CCD HR technology allows high resolution sensors to be housed in even smaller digital cameras. The benefits include ultra-high resolution images and high sensitivity, enabling faster shutter speeds for action shots and low light photography.


Availability & pricing



The FinePix F610 will be available in the UK from leading photographic retailers in the first quarter of 2004.Please contact Midnight Communications for up-to-date prices.


ENDS


Notes to Editors


Further information about Fujifilm's Fourth Generation Super CCD HR technology is available at www.fujifilm.co.uk/di and in the following press release at www.fujifilm.co.uk/presscentre: Fujifilm launches Super CCD HR (High Resolution) - 22 January 2003


For further information, images and products for review, please contact:


Sally Cohen / Simon Mustoe

Midnight Communications

0870 458 4182

sally@midnight.co.uk / simon@midnight.co.uk


Jenny Hodge

Fuji Photo Film (UK) Ltd

020 7465 5852 / 07775 897360

jhodge@fuji.co.uk


Further information about Fujifilm products, and high resolution images, are available at www.fujifilm.co.uk/presscentre


Contact details for customers


For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call 020 7586 1477.


Prints from digital cameras


Digital cameras can now get real photographic prints from digital images, without needing a PC or Mac. An increasingly wide number of High Street photographic retailers offer Fujifilm FDi print services in-store, allowing users to view, select and even improve their images via an easy-to-use touch screen. The prints are developed on true photographic paper, delivering superb results that are guaranteed to last.


Other Fujifilm products?


For press information on Fujifilm consumer film cameras and film, please contact:


Melissa Fernandez / Rana Rahman

Union PR

Tel: 020 7428 0999

Email: melissa@unionpr.co.uk / rana@unionpr.co.uk>


For press information on Fujifilm Equipment & Systems (minilabs and kiosk systems), please contact:


Michelle Simpson / Andrea Matthews

The Bright Consultancy

Tel: 01564 795535

Email: michelle@bright-consultancy.co.uk / andrea@bright-consultancy.co.uk


About Fujifilm


Fujifilm is committed to developing the very best imaging and information products, both conventional and digital. The company employs more than 72,000 people worldwide, with 173 subsidiaries stretching across four continents. Outside of Japan, Fujifilm has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and PS plates, and two further factories in Brazil and China. It has a global turnover in excess of £13 billion.


Fuji Photo Film (UK) Ltd has been supplying the imaging, printing and graphics industries, as well as professional and enthusiast photographers, with high quality, innovative products and services for over 25 years in the UK. It currently employs more than 450 people and has become one of the country's most popular photographic brands.



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