Yell today announced the launch of its first ever TV advertising for Yellow Pages 118 24 7, highlighting its use for round-the-clock information about businesses and services.
The ads are part of a £2 million integrated marketing campaign featuring actor James Nesbitt. They help emphasise that as well as providing directory enquiries, Yellow Pages 118 24 7 can offer additional information on thousands of businesses throughout the UK, such as opening hours, location details, prices and special offers. It also offers cinema listings and film synopses.
The Yellow Pages 118 24 7 TV promotion is part of a three-pronged national advertising campaign for the service created by agency Abbot Mead Vickers BBDO.
It will be broadcast from December 1 through to February next year, at the tail end of a second run of humorous TV ads for the Yellow Pages directory that feature James Nesbitt, star of ITV’s “Cold Feet” and BBC’s “Murphy’s Law”.
The end line states: “Now you can also call Yellow Pages 118 24 7, whatever business or service you want, 24-7.”
A series of regional radio and newspaper ads also forms part of the Yellow Pages 118 24 7 promotional campaign.
Nick Harknett, head of marketing for Yellow Pages 118 24 7, said: “This campaign emphasises that there is a niche service - Yellow Pages 118 24 7 - providing not just directory enquiries but also round-the-clock information about businesses and services.
“The adverts underline that it can be trusted, helpful and straightforward to use, just like our Yellow Pages directory. Our message, like our proposition, is simple: whatever business or service you need, we can
help you find it, twenty four hours a day, seven days a week.”
Notes to Editors
Yellow Pages 118 24 7 TV ad stills, call centre images and logos available upon request.
Creative agency: AMV BBDO Media Planner: PHD
Further information on Yellow Pages 118 24 7:
Yellow Pages 118 24 7 (‘one-one-eight, twenty-four, seven’) is part of Yell, the international directories business operating in the classified advertising market through printed, online and telephone-based media in the UK and the US.
Yell’s products in the UK also include the Yellow Pages and Business Pages directories and Yell.com and in the US, Yellow Book and Yellowbook.com.
Yellow Pages 118 24 7 is a new UK telephone information service that provides in-depth classified business information, business and residential listings, 24 hours a day, seven days a week. More than just a number, 118 24 7 provides essential business information such as opening hours, location details, prices and special offers, film times and summaries. Callers are charged the competitive rate of 40p per minute*, billed by the second.
For press enquiries, contact:
Yell Press Office
PH: + 44 (0) 118 950 6656/6999
Claire Smither / Bruce McLachlan
Nelson Bostock Communications
PH: + 44 (0) 20 7229 4400
* Call charges from a mobile phone may vary depending on individual network operator charges
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