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Football-themed campaign kicks off today

Chessington, December 1: Ideal and Fujitsu Siemens Computers are underlining the strength and depth of their relationship with a football-based marketing campaign, starting today and culminating with next year’s European Championships.

The theme of the campaign is based around a ‘team’ of eleven key areas of added value that Ideal and Fujitsu Siemens Computers deliver to the reseller channel.

The 11 unbeatable key areas are:

Unrivalled product portfolio

From Pocket LOOX PDAs to Primepower Solaris servers

Fujitsu Siemens Computers’ distributor of the year

Voted for by Fujitsu Siemens Computers’ resellers two years running

Largest, long established distributor

Working with Fujitsu Siemens Computers’ products since 1996

Dedicated product management

Specialist expertise for each product set: mobility, desktop and servers

Presales support

Product, logistics and technical knowledge that works for you

Skilled technical services

Testing, configuring and on-site implementation of hardware solutions

Flexible financing

Ensuring you can do business whenever, and with whomever, you want

Free reseller training

Helping you and your team build all the skills you need

Fast online purchasing

Real-time BORIS system gives up-to-the-minute availability and pricing to make ordering simple

Partnerships with leading software vendors

Letting you provide complete leading-edge solutions from a single source

Comprehensive stock holding

The largest and broadest range of Fujitsu Siemens Computers’ stock in the UK

“Ideal is not only Fujitsu Siemens Computers’ largest UK distributor, but the only distributor that sells the top to bottom range of FSC products, including the company’s Primepower range of Solaris Servers and FibreCat Enterprise Storage,” says Mark Walker Ideal’s Enterprise Director.

He says that by bringing together solutions based around everything from ultraportable Stylistic tablet PCs to mainframe-class Primepower Unix servers, Ideal is able to pass onto its reseller customers a huge range of potential solutions

He says Ideal adds unique value by being able to:

* Help the reseller develop their business, bringing expertise in areas like storage, security, and software licensing into the mix where necessary

* Sit between Fujitsu Siemens Computers and the reseller channel, to see that everyone in the chain is kept happy, right down to the end user

* Offer a Professional Services facility to help resellers provide consultancy to the end user

* Help resellers close a deal where money is an issue by allowing them to offer financing to their customer

Hamish Mackness, Fujitsu Siemens Computers Account Director for Ideal, comments: “We have a long established and close relationship with Ideal, and each knows the other company intimately. Everyone understands whom to turn to in the other company for what they need. We both share the same appetite for growth. As a result, we are able to function effectively as one team on behalf of the reseller and the reseller’s customers. Ideal is able to give us the focused attention we need to get our message out to resellers, and we can be sure they are talking to the right resellers for our products.”

For further information please contact; 020 8444 7649

About Ideal:

Ideal is the UK division of Bell Microproducts Europe. Bell Microproducts Europe is a unique channel focused supplier of hardware and software products and services ranging from components to high-level consultancy.

Each Bell Microproducts Europe business operates in the following key technology markets:

Enterprise Solutions - Focusing on high-end storage solutions. Branded as Ideal Enterprise Solutions in UK and Bell Microproducts Solutions in all other European territories

Systems - Focusing primarily on the Intel based server, desktop and mobile


Software - Focusing on the sales of software, primarily through its on-online licensing tool LDi (Licence Desk internet)

Mass Storage - Focusing on disk drives and storage components

Professional Services - Storage consultancy engaging with end users to create a market for resellers.

Bell Microproducts Europe is headquartered in Chessington in the UK with operations in France (Paris) Germany (Munich); Italy (Milan); Netherlands (Amersfoort); Belgium (Brussels); and Sweden (Stockholm).

Bell Microproducts Solutions is headquartered in Almere, The Netherlands with operations in Belgium (Brussels), Germany (Frankfurt) and Austria (Vienna).

Bell Microproducts Europe is part of the billion NASDAQ listed Bell Microproducts Inc, one of the world's largest storage focused IT companies operating from more than 40 locations, and employing over 1,100 people across the US, Canada, Latin America, the UK and Europe.

In the UK Bell Microproducts Europe owns and operates Ideal Hardware. Ideal Hardware was voted Storage Distributor of the Year at the Computer Reseller News Channel Awards 2002 for the fourth consecutive year.

Safe Harbor Statement

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, which reflect the Company's current views of future events and financial performance, involve known and unknown risks and uncertainties which could cause actual results or facts to differ materially from such statements for a variety of reasons including, but not limited to: the ability to successfully integrate the operations of recent acquisitions, industry conditions, changes in product supply, pricing, and customer demand, competition, other vagaries in the computer and electronic components markets, changes in relationships with key suppliers, foreign currency fluctuations and the other risks described from time to time in the Company's reports to the Securities and Exchange Commission (including the company's Annual Report on Form 10-K). Investors should take such risks into account when making investment decisions. Shareholders and other readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company undertakes no obligation to update publicly or revise any forward-looking statements.

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