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Great news for Ideal’s reseller customers in an otherwise tough year


Chessington, December 4: Ideal has grown its Hewlett Packard enterprise storage business an impressive 30 per cent in the last year, following a major investment of resources. The huge surge in sales was for the 12 months ending October 31, 2003, HP’s fiscal year.


Says Donal Madden, Ideal’s Business Manager for HP Storage: “Over this period, the number of people that Ideal has dedicated to selling HP’s enterprise storage solutions has gone from one to seven, and the results are there for all to see. Building HP business for our reseller customers is and will remain of primary importance for us.”


Resellers have been quick to express their delight at such a successful sales drive in an otherwise difficult economic climate. “Ideal has played a major role in helping us to sell more HP-based storage solutions this year,” says Dave Leyland, Sales Director of reseller Sagitta. “Developing a market for these solutions is clearly something they have invested a lot of time and effort on, and this certainly makes them our number one choice of HP distributor.”


Ross Logan, Head of HP’s Storage Business Unit, comments: “The facts speak for themselves. Ideal has committed significant resources to our storage products, and this impressive increase in sales is the result. They know the market and the products well, and clearly have excellent working relationships with all the right resellers.”


As well as investing money and human resources in growing HP sales, Ideal has also launched some major HP-related storage initiatives throughout the year.


The Storage First Aid Centre, developed by Ideal in conjunction with Hewlett Packard, is a new online tool to help resellers achieve greater profits from selling storage area networks (SANs).


And earlier this year, capitalising on the successful launch of HP’s “My First SAN” sales and marketing campaign, Ideal launched its own complementary programme. The theme of the campaign was ‘First Aid for Server Storage’, outlining how HP and Ideal help resellers to encourage their customers to migrate to an HP SAN. The campaign included the provision of training for sales and technical teams, demonstration equipment and on-site consultancy for end users.


For further information please contact ambrosemcnevin@transom-media.co.uk, or call Ambrose on 020 8444 7649.



About Ideal

Ideal is the UK division of Bell Microproducts Europe. Bell Microproducts Europe is a unique channel focused supplier of hardware and software products and services ranging from components to high-level consultancy.

Each Bell Microproducts Europe business operates in the following key technology markets:

Enterprise Solutions - Focusing on high-end storage solutions. Branded as Ideal Enterprise Solutions in UK and Bell Microproducts Solutions in all other European territories.

Systems - Focusing primarily on the Intel based server, desktop and mobile

Markets;

Software - Focusing on the sales of software, primarily through its on-online licensing tool LDi (Licence Desk internet);

Mass Storage - Focusing on disk drives and storage components;

Professional Services - Storage consultancy engaging with end users to create a market for resellers.

Bell Microproducts Europe is headquartered in Chessington in the UK with operations in France (Paris) Germany (Munich); Italy (Milan); Netherlands (Amersfoort); Belgium (Brussels); and Sweden (Stockholm).

Bell Microproducts Solutions is headquartered in Almere, The Netherlands with operations in Belgium (Brussels), Germany (Frankfurt) and Austria (Vienna).

Bell Microproducts Europe is part of the billion NASDAQ listed Bell Microproducts Inc, one of the world's largest storage focused IT companies operating from more than 40 locations, and employing over 1,100 people across the US, Canada, Latin America, the UK and Europe.

In the UK Bell Microproducts Europe owns and operates Ideal Hardware. Ideal Hardware was voted Storage Distributor of the Year at the Computer Reseller News Channel Awards 2002 for the fourth consecutive year.



About Bell Microproducts

Bell Microproducts is an international, value-added provider of a wide range of high-technology products, solutions, and services to the industrial and commercial markets. The company is an industry-recognized specialist in storage products and is one of the world's largest storage-centric value-added distributors with offices in the Americas and Europe. More information can be found in the company's SEC filings, or by visiting the Bell Microproducts Web site at www.bellmicro.com.



Safe Harbor Statement

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, which reflect the Company's current views of future events and financial performance, involve known and unknown risks and uncertainties which could cause actual results or facts to differ materially from such statements for a variety of reasons including, but not limited to: the ability to successfully integrate the operations of recent acquisitions, industry conditions, changes in product supply, pricing, and customer demand, competition, other vagaries in the computer and electronic components markets, changes in relationships with key suppliers, foreign currency fluctuations and the other risks described from time to time in the Company's reports to the Securities and Exchange Commission (including the company's Annual Report on Form 10-K). Investors should take such risks into account when making investment decisi
ons. Shareholders and other readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company undertakes no obligation to update publicly or revise any forward-looking statements.




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