Incomit highlights threat posed by failing to update and manage new application partnerships at OSA/Parlay and Convergent Service Delivery Platforms Forum, London 1-3 December 2003
Telecom operators who do not adopt partnership initiatives in creating new applications for their customers risk missing out on significant opportunities for profitable new revenue streams, according to leading telecoms application and partner software specialist, Incomit.
Speaking at the OSA/Parlay and Convergent Service Delivery Platforms Forum in London (1-3 December 2003), Incomit President and COO Mark Bole, argued that most existing mobile applications had been developed within ‘stovepipe’ architectures that are becoming increasingly complex and costly to expand. According to Bole, operators now have the means to move from this current application architecture to one where it is possible to mix and match specialist partner expertise with current and future network capabilities to create more compelling applications for end users.
An application and partner platform approach allows network operators to interact with developers and their applications in a secure and cost-effective way, while tightly controlling every aspect of the application’s provisioning and access to the operator’s network.
“At Incomit we believe that a healthy telecoms application development community is important to the success of mobile applications,” argued Bole. “We also believe, however, that not all partnerships are created equal and that the existence of such a community is in itself insufficient to ensure profitable growth,” he added.
According to Incomit, operators need to be able to attract partners with the innovation and experience necessary to create truly compelling applications, while retaining cost-effective control over application development and management; partner management; revenue assurance; security; network integrity and network access. Incomit believes that the most secure and cost effective way of doing this is by providing telecom enabled Web Services within a policy-enabled SLA-driven environment. This approach makes it easy for operators to tier application partners with the appropriate level of access to the underlying network capabilities and capacities, according to the company.
In many business sectors there are opportunities to massively increase ARPU with solutions and applications that create advantages for businesses by combining the qualities of a mobile telecoms offering – mobility, ubiquity, accessibility and location – with existing business applications.
“Telecoms operators need to demonstrate that their investment strategies are driven towards creating more revenue, more profit and also towards positioning themselves for future market share,” explained Bole. “The vast majority of revenue today comes from voice and simple text-based messaging services. There is clearly a rational desire to apply networks in new ways to generate extra revenue and profitability.”
Incomit provides a policy-based applications & partner platform for telecom operators. We catalyse operators’ success by delivering solutions to handle the rapidly growing complexity of increasing numbers of partners and applications. The Incomit product suite provides secure, controlled access to network assets, and includes policy based web services enabling operators to empower application developers with telecom enabled standard development environments.
Incomit was founded in 2000 and is based in Karlstad, Sweden and London, UK.
Incomit, Kungsgatan 10, P.O. Box 10, 651 03 Karlstad, Sweden, Tel: +46 54 17 67 00
Incomit, Building 3, Chiswick Business Park, 566 Chiswick High Road, London, W4 5YA
Tel: +44208 8996064
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