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Eurostop Ltd has supplied additional development work at The White Company to integrate its retail management system WinRMIS and its WinPOS EPOS system with the company’s mail order system Options. The new functionality, which integrates all information between the Eurostop systems and Options including customer references, stock codes and sales information, streamlines shop replenishment and captures customer details automatically at the till. Data is synchronised between head office and the stores every night.


The company replenishes each store on a one for one and target stock basis. The integration between Eurostop’s systems and Options, means that this is now managed completely automatically. Daily sales figures for each product line are gathered by WinPOS and sent to head office. A replenishment order is raised by WinRMIS and sent to Options. If the stock is available the order is processed and delivery arranged, if not, a back order is generated.


The customer capture facility enables The White Company to take details of both existing and new customers at the till. As a result the company is able to analyse when and how many existing catalogue customers go into a shop. Also brochure requests can be raised automatically, saving time and ensuring that potential sales opportunities do not get lost.


Hanif Moledina, Operations Manager at The White Company said, “The customer capture and shop replenishment projects have gone well, despite the ups and downs of software development. We now have a system that meets our requirements and enables our business to run more smoothly than before. And we are confident that the Eurostop products are robust and flexible enough to meet our future needs as we continue to expand to become a truly multi-channel retailer.”


Phillip Moylan, Sales Manager at Eurostop commented, “We have worked very hard with The White Company to ensure that these two latest projects delivered business benefits. Many companies are looking to become multi-channel retailers, but few have managed it as successfully at The White Company.”

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Notes to Editors


About The White Company

Since its initial launch in 1994, The White Company has gone from strength to strength winning a host of awards. In 1995, it won The Small Business of the Year Award from Midland Bank & SHE Magazine. In 1997, MD Christian Rucker was nominated for The Business Woman of The Year Award and was the youngest women ever to be a finalist. In 2000, The Sunday Times/Virgin Atlantic Fast Track 100 listed The White Company as the 28th fasted growing company in the UK.

Today, with over 350,000 people on the mailing list, The White Company sends out up to 1,500 orders a day and produces 10 brochures a year. Last financial year the company turned over £21.5 million and this year are forecasting sales of £27 million


For more information visit: www.thewhiteco.com


About Eurostop

Founded in 1990, Eurostop provides complete solutions for Retail management for the fashion, footwear and general merchandise sectors encompassing both hardware and software.


Eurostop’s flagship products consist of:



WinRMIS: A suite of head office management applications.

WinPOS: EPOS system for Standalone Shops, Concessions, Franchises etc

Customer Loyalty Module: Which holds valuable customer data enabling sophisticated permission based marketing.


All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP solutions.


As well as advising on and supplying suitable hardware Eurostop also undertakes training, support and custom development.


High profile customers include: Ann Summers, Charles Tyrwhitt, Granditer Menswear, Knickerbox, Long Tall Sally, Mikey, Paver Shoes, The Flannels Group, The White Company.


Eurostop took part in the Chip and PIN Northampton town trails with Natwest Bank and retailer Ann Summers.


For more information visit: www.eurostop.co.uk or contact:


Editors Contacts

Phillip Moylan

Sales Manager

Tel: 020 8991 2700

Email: phillipm@eurostop.co.uk


Andreina West/Mary Phillips

PR Artistry Ltd

Tel: 01491 636191

email: andreina@pra-ltd.co.uk



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