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~ Collision of mobile and fixed networks means New Year, new challenge for IT managers, says Intuwave ~

Tuesday 6th January 2004: Intuwave, the mobile software specialist, today warned that the collision between the enterprise and mobile worlds will result in a new breed of "hybrid manager" emerging in 2004. The hybrid manager will be faced with the challenge of fully understanding both traditional IT and mobile worlds, and will need to acquire a skillset around how advanced mobile devices such as Smartphones fit into the existing corporate environment. A failure to keep up with these developments will result in unemployment in five years' time, when it will be essential for those responsible for corporate technology to have full knowledge of both the wired and wireless worlds, from software, to applications, to devices.

There are two main drivers changing the traditional job role of the enterprise IT manager - the location of the workforce, and the devices they use. Increasing numbers of employees are working remotely, either "hot desking", working from home, or on the road. Added to this will be a widespread dependence on advanced mobile devices for accessing business applications such as email and calendar management. As more business executives purchase devices such as Smartphones, IT managers will be required to understand the capabilities of the new devices and come to terms with the associated support issues.

Support will be the biggest challenge facing the hybrid manager in 2004. Email is currently the number one problem for mobile network operators' support staff, and with increasing numbers of business users now attempting to use their Smartphones for email, this problem will soon be the responsibility of the IT manager. In today's corporate environment IT managers take service level agreements (SLAs) from service providers for granted. However SLAs are not currently applied to the mobile world, and traditional call centres supporting voice alone are ill-equipped for the task of supporting enterprise-level data applications. In fact the IT world has no knowledge of - and no access to - the provisioning systems which are the only real support tools that operators have today.

Andrew Wyatt, vice president of strategic marketing at Intuwave, comments, "2003 saw the launch of a range of new mobile devices, including several business-oriented Smartphones such as the Nokia 6600 and the Sony Ericsson P900. As more and more of these devices are adopted by the corporate market, IT managers must evolve their skillset in order to cope with the support issues that operating in a hybrid infrastructure involves. In addition, operators have a role to play in ensuring they have the necessary support offering in place to cope with advanced business applications being run over their networks."

Dean Bubley, founder and analyst, Disruptive Analysis, says, "A key question when looking at the new enterprise environment is total cost of ownership (TCO) - and especially how much it costs to support the business user and their device. The IT or network manager will often be at the sharp end of any problems, and will have to liaise with the operator, and possibly IT systems integrator, software firms and other suppliers as well. Clearly delineating responsibilities - and the associated costs - will be complex but essential."

For business users who embrace the many benefits of using Smartphones as business tools, they will increasingly look to the IT manager for support. The new hybrid manager must be supported by the network operators, who have a role to play in ensuring that they can provide a comprehensive service level guarantee for support of business applications.


About Intuwave – Making Smartphones Make Sense

Intuwave is a software specialist with a single vision – to help both organisations and individuals realise the potential of Smartphones.

We provide customers - handset manufacturers, mobile network operators, enterprises, system integrators, enterprise application developers and independent software vendors – with a series of innovative products that fully leverage the mobile data value chain.

Our products and services, built on the m-Network® platform, are specifically designed for the wireless Smartphone environment. They deliver rapid return on investment through enabling increased market share, margin and operational savings.

Contact Information

Vicki Cook
Brodeur Worldwide
Telephone: +44(0)20 7298 7113

Adrian Brophy
Brodeur Worldwide
Telephone: +44(0)20 7298 7138

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