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Channel 4’s Shattered now available to users of video-capable mobile phones through Vemotion streaming technology


Channel 4’s Interactive division, 4Interactive, and Endemol UK, the media production company, today announced they have signed a deal with Vemotion, the wireless streaming technology company, to offer viewers end-to-end live programming of new round-the-clock show Shattered from a range of video-capable GPRS (2.5G) mobile handsets. This is the first time that TV-to-mobile service has been offered in the UK from a terrestrial channel.


The service has now commenced enabling many mobile users to watch Shattered, a week-long Endemol UK show on Channel 4 where 12 participants stay awake to win a potential prize fund of £100,000, through Vemotion’s mobile TV service by accessing the programme from GPRS-enabled phones. Viewers can activate the service either by sending a SMS text message (VEPLAYER or SHATTERED to 83188) or via Vemotion’s WAP menus of available content (see the website www.vemotion.com or WAP site vemotion.com/shattered).


Vemotion’s unique technology is the first in the world to offer live mobile video services based on the latest international standard known as H.264. This new standard doubles performance compared with the previous MPEG-4 standard, and is supported by leading industry bodies such as MPEG and 3GPP. The resulting video and audio is now a rewarding customer experience.


Robert Marsh, commissioning and producer relations at 4Interactive said: “We are delighted to be working with Vemotion to be the first terrestrial broadcaster to offer this cutting-edge service. Viewers can stay awake with the contestants of Shattered around the clock with live updates and footage using their mobile phones.”


Tony Antoniou, Vemotion’s CEO, added: “Just about everyone carries a mobile; Vemotion’s ability to deliver high-quality live video over GPRS networks will enable Channel 4 and Endemol to extend their exciting programming into the mobile world so that viewers can always keep up with compelling programming.


“This is a huge advance for broadcasters through the opening of a critically important and complementary channel for their services.”


-ENDS-



Notes to editors:


Channel 4 was created by Act of Parliament in 1982. It transmits across the whole of the UK, except some parts of Wales which are covered by the Welsh language S4C. It is available on all digital platforms (terrestrial, satellite and cable) as well as through conventional analogue transmission.


It is a publicly owned corporation whose board is appointed by the television regulator - the Independent Television Commission / OFCOM (after Dec 2003) - in agreement with the Secretary of State for Culture Media and Sport. Unlike the BBC, Channel 4 receives no public funding. It is funded entirely by its own commercial activities.

It is required by the Communications Act of 2003 to:

· demonstrate innovation, experimentation and creativity

· appeal to the tastes and interests of a culturally diverse society

· include programmes of an educational nature

· exhibit a distinctive character


Channel 4 is a publisher/broadcaster. It does not produce its own programmes but commissions them from more than 300 independent production companies right across the UK, making it the major stimulus and outlet for Britain’s highly successful independent production sector. It invests heavily in training and talent development throughout the industry.


As well as the main Channel 4 service, the Channel Four Group operates a variety of pay channels, including the E4 entertainment channel, E4+1, and three film channels. Through its Film Four division it produces and co-produces feature films for the UK and global markets. It also operates a wide variety of online and broadband services that cover entertainment, information, education, health, careers and many other areas. More than three-quarters of the UK’s population watch Channel 4 services in the course of an average week.


Endemol UK Productions - a leading producer of entertainment formats for the worldwide market - is producing Shattered for Channel 4. The company is the creative force behind the BAFTA-winning UK versions of Big Brother for Channel 4 and E4 and is dedicated to producing ideas that work across a wide range of media platforms. Other recent hits include Restoration for BBC Two, The Salon for Channel 4 and E4, The Games (Channel 4), International King Of Sports (Five) and Fear Factor for Sky One.


Endemol UK Productions built its reputation pioneering TV genres including the phenomenally popular 'leisure entertainment' shows such as Changing Rooms, Ground Force and Ready Steady Cook. Established as perennial favourites on British TV these formats are now international hits with 60 deals in more than 20 countries.The company also has a portfolio of successful documentaries including Great Estates (Channel 4), Animal Park (BBC One) and Royal Treasures (BBC One).


Endemol UK Productions is part of the Endemol UK group - Britain's largest non-broadcaster producer. Endemol UK incorporates three other production brands - Initial, Brighter Pictures and Zeppotron - and produces over 7,000 hours of programming for UK television. Other credits include Fame Academy (BBC 1; BBC 3; CBBC; BBCi), The Orange British Academy Film Awards (BBC1), Party in The Park (Five), Fashion Rocks (Channel 4); Tabloid Tales (BBC 1) and Cruel Summer (Trouble). Endemol UK also owns award-winning digital media company Victoria Real - designers of the Big Brother website.The UK group is wholly owned by Europe's leading TV content multinational, Endemol.


The international Endemol group spans 21 countries. It is 100% owned by Spanish telecoms and media giant Telefonica - the largest provider of telecom and internet services in the Spanish and Portuguese language world, with companies in 17 countries and more than 62 million customers.


Vemotion (www.vemotion.com) is an independent company operating Europe's first mobile video hosting services. Using patented technology Vemotion delivers full-colour video services to the latest mobile phones and PDAs such as the Nokia N-Gage, 7650, 6600 and 3650, SonyEricsson P900, O2 XDA and XDA2 and HP iPAQ. The most popular video applications currently are live television (Bloomberg, live 24-hour news), music videos, cartoons, sports and news clips, video alerts and video greetings. With the typical length of clips being between 20 seconds and 4 minutes, users pay as little as 30 pence. Vemotion’s solution allows users to watch live events, access content on demand, or download clips for later viewing. The company, which has recently completed funding, is also the first in the world to offer mobile video services based on the latest H.264 standard which is supported by leading industry bodies such as MPEG and 3GPP, and which doubles performance compared with the previous
MPEG-4 standard.


Press contacts:


Channel 4 Television

Vicky Martin, 4Ventures – 020 7306 3636/ vmartin@channel4.co.uk


Vemotion

David Pincott / Ged Carroll / Alex Crawshaw, Pirate Communications

tel: +44 20 7760 7050

david@piratecomms.com / ged@piratecomms.com / alex@piratecomms.com


This press release was distributed by ResponseSource Press Release Wire on behalf of Pirate Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.