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TagandScan launches across all major UK mobile networks

London, January 7 2004: An innovative location-based service has launched today, which promises to extend people’s senses with a new geographical layer of information. TagandScan ( gives mobile users a ‘sixth sense’ of information about their environment through their GPRS Java-enabled mobile phones. The service is available on any of the UK’s major mobile networks: Vodafone, Orange, O2 and T-Mobile.

Subscribers have access to public ‘grids’ of information visible to all Tagandscan subscribers or an unlimited number of private grids that only the individual can see. Public grids enable users to see history, explanations, events, reviews and opinions of anything located in the physical world, which become available to users when they ‘scan’ for tags by proximity and keyword, then displaying the results on a map.

To leave their own mark on the virtual world , users ‘tag’ a location with their mobile phone, creating a digital record of the location, time, their thoughts and opinions, and even a picture - effectively leaving ‘digital Post-Its’ or ‘digital graffiti’ in the world around them. TagandScan users subsequently ‘scan’ to recall the information left by themselves or others at the touch of a button.

Significant benefits of the service include:

Improving spatial memory: Whilst many people can forget how to get to a great bar, shop or restaurant that they have been to, TagandScan users can “tag it and forget it” and know they will always find it when they want. Users can build up a complete picture of the places they love best in the world around them

Community development: Users can tag locations, anything from bars and shops through to national monuments, with a message, time and even a picture which they can then leave behind for the community - effectively creating the worlds first peer-to-peer guide book

Public expression: Whilst graffiti is illegal, ‘digital graffiti’ is not - so users can freely express their opinions about anything about the world around them. And when words are not enough, because TagandScan public grids are a visual medium, they can become virtual art galleries filled with images of users’ art and expressions

Inventor of TagandScan Ryan Janssen commented: “I initially created this because I was always finding interesting places around my city, then never finding them again. The knowledge I have built up about my city is a valuable asset, but I’ve probably forgotten about 80 percent of the places I’ve ever been to.”

Tagandscan works over existing GPRS networks and users can register for free at During launch, each user is give 10 free tags at signup. Additional tags can be Pre-purchased for 25p each in £5 bundles or 20p in £20 bundles.


About TagandScan

TagandScan creates an entirely new way for people to interact with their environment and with each other using their mobile phones. More

About Cimarrones:

Cimarrones create applications for mobile devices that explicitly use the unique user paradigms created by the mobile experience. More

For further information please contact:

Jessica Lowe

1 (917) 434-7482

This press release was distributed by ResponseSource Press Release Wire on behalf of Cimarrones Incorporated in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit