Hook, UK, 12th February 2004 – HarrierZeuros announced today that it is the new sponsor of the Green Flag MSA British Touring Car Championship’s (BTCC) Independents Trophy with a prize fund that will be spread out over the BTCC’s 30 rounds.
HarrierZeuros sees this sponsorship as an opportunity to build upon the successes of last year supporting the UK Formula Ford Championship, which allowed the company to positively change the way in which its supply chain was managed in order to provide additional funding to support the campaigns.
“The phenomenal exposure the BTCC provides sponsors made it a very easy choice in terms of reaching a wider audience and increasing brand awareness, which fits in with our key objective for this year to become the provider of choice to a more extensive market place” said Sarah Carter, HarrierZeuros’ Sales and Marketing Director. “In addition, it provides us with the perfect forum to build close relationships with our existing customers, partners and their families, whilst allowing potential new clients to see what a great company we are. The relaxed atmosphere at the BTCC races is also the perfect way for our staff to have a great family day out too.”
“We expect the fight for the BTCC’s Independents Trophy title in 2004 to be extraordinarily close and we hope our winner-takes-all prize adds even greater excitement to the battle on raceday. Who knows? We may even see someone going home with three straight wins and £7,500 in their back pocket!” Sarah Carter continues.
BTCC Series Director Alan Gow said: “Everyone in the BTCC is delighted to welcome HarrierZeuros as one of the championship’s primary associate sponsors. Its considerable prize fund is an excellent reward for our privateer competitors and helps to make their season even more cost-effective.”
HarrierZeuros provides a range of information protection, assurance and continuity services that enable organisations to maximise the value of their existing IT investment. The company offers an independent approach to technology led solutions with a range of services, including consultancy, secure managed services and training, covering the entire spectrum of data protection and data availability technology. Incorporating two sister companies, HarrierZeuros Ltd and HarrierZeuros Storage Solutions Ltd, HarrierZeuros secures and protects the business critical data of many of the UK’s leading blue chip companies. Clients include Boots, Friends Provident, Prudential and Vodafone.
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