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Technology For Marketing 2004 Achieves Record Breaking Attendance For Fourth Year Running


London, 16th February 2004. For the fourth year running, Technology For Marketing 2004 has defied the current trends of the exhibition industry, recording a 7.5% increase in total attendees, 4,983 in total(1), when it took place from 10-11 February 2004 at The National Hall, Olympia, London. Technology For Marketing, incorporating Technology For Customer Service and Technology For Sales is the UK’s only event dedicated to marketing-related and CRM technologies and was this year sponsored by Alterian.


Since its launch in 2001, TFM has seen significant growth in both visitors and exhibitors. The 2004 event welcomed 3,951 pure visitors(2), a 6.5% increase from last year, with 70%(3) of those visitors at a managerial level or above. Key areas of interest were CRM, e-marketing, web/internet marketing and databases & data management(4) and over half of all visitors used the event to actively investigate suppliers, produce specifications, buy, implement and upgrade marketing-related technologies.


“With ever-declining marketing budgets, the exhibition industry faces an uphill struggle to merely maintain visitor and exhibitor figures. The fact that TFM has bucked this trend and achieved a significant increase in both exhibitors and attendees demonstrates its strength as an exhibition as well as defining it’s clear position as the UK’s only event truly dedicated to marketing-related and CRM technologies,” explains Phil Hunter, TFM 2004 Event Director. “Since its launch we have witnessed a 46% increase in total attendance with an average increase of 15% each year. No other marketing event comes close to this level of growth.”


Within TFM 2004, the “Learning Zone” featured two theatres presenting over 30 free seminars, many of which were led by real-life case study material. Over the two days, more than 2,000 seats were filled by visitors attending presentations on topics such as email marketing, e-CRM, streaming media, customer insight and web-optimisation. Extending the strong educational theme of the show, visitors were able to attend The Google University. Hosted by Google, the developer of the award-winning Google search engine, The Google University held free sessions on keyword advertising.


With CRM highlighted as visitors second highest area of interest, it was no surprise that the daily keynote sessions covering the importance of CRM proved a phenomenal success. Each day, a panel of industry representatives held a lively debate in front of an audience of more than 150 visitors. Chaired by Paul Cooper, New Business Director of the Institute of Customer Service, the topics covered by the panel were, “Optimise CRM by Uniting Marketing, Customer Service and Sales Through Technology” and “Measuring and Maximising the ROI of your CRM Strategy”.


Feedback from the 200 exhibitors at TFM 2004 demonstrates the true success of the event:


“Technology For Marketing again proved itself as a great platform for Alterian. Alterian has signed business from TFM ‘02 and TFM ‘03 and are well positioned to gain good return of investment from TFM ‘04.”

Sarah Matthews, Marketing & PR Manager, Alterian


“TFM is the first major event in the smartFOCUS marketing calendar. It has consistently delivered us with an excellent volume and quality of visitors and a forum for presenting our brand and messages. Every year we attend our expectations and objectives for attending are met and 2004 has been no exception.”

Emma Chablo, Marketing Director, smartFOCUS


“I’ve been to many conferences in my time and I can honestly say that I am extremely impressed with the quality of the exhibitors and visitors at TFM 2004. We have a ton of leads to follow up!”

Jeff Shaughnessy, Vice President Sales, Honey (GB) plc


“TFM produced some solid leads for our new product this year, vital in the early stages of a sales campaign. There was a good quality of visitors to the stand who had a lot of buying power. I will be back next year for more of the same.”

Lawrence Stroud, MD, The Data Processing Company


“TFM remains the only UK exhibition that addresses the joint sales, marketing and analytical CRM requirements of a major organisation. As such, the calibre of attendees is unique. The potential for generating business straight from the stand is such that we fully expect to pay for our attendance in directly attributable orders.”

Nick Spratt, Sales Manager, Care Business Solutions


“More than lived up to our expectations. Saw some excellent new opportunities. Good audience profile. Good pre-show publicity. A generally well organised, well run event.”

Kevin Binley, Sales Manager, Ascent Technology



ENDS




Notes to Editors:


1) Subject to Audit Bureau of Circulation Audit (ABC Audit) - the leading independent auditors for the exhibition industry.

2) Subject to Audit Bureau of Circulation Audit (ABC Audit) - the leading independent auditors for the exhibition industry.

3) Visitor demographics taken from onsite data.

4) Visitor areas of interest taken from onsite data.




About Technology For Marketing

Technology For Marketing 2003 won the Gold Award for ‘Best Exhibition Marketing Campaign’ at the 2003 Event Awards, and the Silver Award for ‘Best New Exhibition’ at the Marketing Event Awards in 2001. TFM 2003 increased its pure visitors by 20.34%, increased the number of exhibitors by 22% and increased its total attendance by 19.39% compared to the 2002 event. The event also rebooked 70% of the floor space for the 2004 event. Since its launch in 2001, TFM has seen substantial, double-digit growth year on year. Sponsored by Alterian*, TFM 2004, incorporating TFCS & TFS, will be held at The National Hall, Olympia, London, UK from the 10-11 February 2004. For more information & to register for free entry into Technology For Marketing 2004, please visit: www.t-f-m.co.uk.


* About Alterian

Alterian is a global provider of marketing and customer insight solutions which enable businesses to improve the effectiveness of marketing activity through sophisticated customer insight. Alterian products are based on the Alterian Engine, which provides unparalleled performance, speed and scalability for large volumes of detailed data. Delivered via its network of over 40 business partners, Alterian’s technology currently helps blue-chip organizations including, Merrill Lynch, Daily Telegraph, Premier Farnell, Amnesty International and Vodafone, to benefit from unparalleled actionable analysis of data. With international headquarters in the UK and four offices across North America, Alterian was founded in 1997 and is listed on the techMARK Index of the London Stock Exchange.


About CMP Information

CMP Information is the UK headquartered professional media division of United Business Media plc.


Operating in the UK, US, Asia and Europe, CMPi delivers integrated media solutions to specialist B2B vertical market sectors. Its products including magazines, exhibitions, conferences, awards, directories and websites are targeted at business professionals across a focused range of markets; these include Healthcare, Property, Entertainment, Travel, Agriculture, IT & Games and Print.


Amongst its well-established brands are industry leading publications including Pulse, Travel Trade Gazette, Building Design, Property Week, Building, Music Week, and Chemist & Druggist. It also has a number of exhibitions recognised as the pre-eminent events in their respective market sectors. These include CPhI, FIE, The Furniture Show, ATC, Confex and IFSEC.


CMPi has recently completed a number of acquisitions to strengthen its media portfolio for the built environment, these included acquiring the remaining 50% of Property Media, the publisher of Property Week in April; the acquisition of the interior Design Handbook in May; and the purchase of the Builder Group and Barbour Index in July, the best-known names in publishing and information services for the building, architects and facilities management sectors. These acquisitions totalled over £83m and have propelled CMPi to the leading media company in the built environment sector.


In the first half of 2003, CMPi’s revenues totalled £58.7m.


Press Contact: CMPi: Sarah Tanner, Tel: +44 (0)20 7921 8522, email:stanner@cmpinformation.com







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