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LONDON, 18 February, 2004 - IntelligentApps, the worldwide provider of Microsoft Excel and Web-based Corporate Performance Management (CPM) software, is delighted to announce that global partner Moore Stephens has won a contract to deliver bintelligent to Chase De Vere Financial Solutions Plc (Chase De Vere). The contract is the first of its type for Moore Stephens’ business intelligence analytical solution based on IntelligentApps technology.

Debbie Steer, Business Systems Manager at Chase De Vere, explained: “Our requirements are very much FSA driven. As one of the UK’s largest IFAs we use key performance indicator (KPI) monitoring to help ensure that the advice we give is appropriate and independent.”

She continues, “bintelligent is being used to improve the quality, and speed of delivery of that analysis via a ‘dashboard’, viewable centrally within Chase De Vere. This will give us immediate and up to date information on company spread, product mix, persistence, customer enquiry monitoring, and sales performance against budgets.”

Paul Latarche, Director of Moore Stephens in London, said of the contract: “To date, bintelligent has been used primarily for financial analysis and reporting. We are very excited about this opportunity to illustrate its flexibility to monitor progress in a non-financial reporting environment - in this case personal targets on product mix, persistence and customer relationship monitoring.”

Paul Martin, CEO of IntelligentApps commented: “We are delighted with Moore Stephens’ win at Chase de Vere. This is an early success, coming just four months into our global partnership and is testimony of the commitment that Moore Stephens has made to integrate its specialist knowledge of the Business Intelligence industry with IntelligentApps technology. We look forward to the continued success of this powerful partnership.”

The bintelligent implementation also includes training and a skills transfer process so that Chase De Vere can adapt the solution as they progress and evolve.

Chase de Vere Financial Solutions plc was created by the merger, in June 2003, of two of the UK’s most respected names in independent financial planning - Chase de Vere Investments and MX Financial Solutions. They provide personal financial advice and guidance to individual clients, through Chase de Vere Private Clients and advice to employers, through Chase de Vere Employee Benefits.


For more information, please contact:

Nicky Clark

IntelligentApps Limited,

T : +44 (0)20 8661 2395

E :


About IntelligentApps

IntelligentApps focuses on providing corporations with industrial strength Corporate Performance Management applications, ensuring the highest levels of scalability, coupled with the absolute lowest cost of ownership. By marrying the industry standard and leading OLAP database platform – SQL Server 2000 Analysis Services - with the end user deployment tools of choice – Web Browser and Excel for report authoring - IntelligentApps provides a new breed of Performance Management applications for the Microsoft Business Intelligence platform.

Users and IT can create and manage sophisticated multidimensional applications without the steep learning curves and costly training associated with proprietary Business Intelligence solutions.

Since launching its initial product set in 2002 IntelligentApps has fully exploited the Microsoft .NET Platform to develop its revolutionary 4.0 product family, becoming a Microsoft Office 2003 launch partner in November 2003 and developing the first seamless operational reporting interface for Microsoft SQL Server 2000 Reporting Services. This development has resulted in the Corporate Performance Management ideal of ‘Develop in Excel, Deploy on the Web’.

Founded in 1999 and headquartered in London England, IntelligentApps is a privately owned company with over 140 customers worldwide. Major customers include Reuters, Pennzoil, Shell, News International, Philip Morris, DeBeers, Ace Underwriting, Dell, Thorntons, ALEA, Scottish & Newcastle Retail and the Home Office.

Typical end user applications include Performance Dashboards, Sales and Financial Reporting applications, KPI Scorecards, Ad Hoc Reporting, Operational Analysis, and Production Reporting.

For further information on IntelligentApps visit our website at

IntelligentApps - Freedom to develop applications in lightning timescales providing the best analytical and reporting solution commercially available. Freedom to excel.

About Chase De Vere:

Chase de Vere Financial Solutions plc is a wholly owned subsidiary of Bank of Ireland . The company was formed in June 2003 by bringing together the capabilities of two of the UK’s most respected names in independent financial planning - Chase de Vere Investments and MX Financial Solutions.

MX Financial Solutions was itself the result of a merger between Willis National and Moneyextra.

We have consistently attracted recognition in the professional services marketplace including:

· Best Corporate Independent Adviser 1999 and 2001 (Money Marketing Awards, MX Financial Solutions)

· Top 6 Corporate IFA 2003 (Professional Pensions Survey, February 2003, MX Financial Solutions)

· Best Investment IFA 1999, 2001 and 2003 and IFA of the year 2000 and 2002 (Money Marketing Awards, Chase de Vere Investments).

More information can be found at

About Moore Stephens:

Moore Stephens is a member of Moore Stephens International, one of the world's leading accounting and consulting groups, with some 440 offices in 90 countries and billings in 2003 of US$ 839 million.

Headquartered in London, Moore Stephens is committed to helping organisations - large and small - make better business decisions faster, by leading the way in the delivery of business intelligence, forecasting and information security solutions.

Moore Stephens have developed applications for a range of industries, including insurance, hotels, shipping, retail, banking, logistics and automotive. Clients benefit from Moore Stephens' extensive, industry-specific business knowledge combined with the depth of knowledge of its bintelligent team.

Further information is available at

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