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Fox IT, are first to sign with HP and speed- trap to become strategic partner for recently launched OV Prophet e-business decision support solution

Woking, Surrey 27th February 2004. Fox IT, 'the authority in IT service management' announced that it has signed a strategic reseller agreement to become the UK’s first authorised reseller of the recently launched OV Prophet and OV Prophet+ solutions. Under the terms of the agreement, Fox IT will sell and support the OV Prophet e-business decision support solution developed by hp and speed-trap.

Announcing the signing of the agreement, Simon Burton, speed-trap’s sales director said: “We see our partnership with Fox IT as a key factor in taking OV Prophet to market. OV Prophet delivers a unique insight that enables users to access an accurate, real-time information source covering performance, usage, user experience, business process monitoring, and usability from each and every visitor to their web-site and on-line applications”. Burton continued; “in a nutshell, OV Prophet measures every aspect of real customers’ experiences”.

Commenting on the partnership, Richard Stinton, OpenView Business Development Manager for Fox IT said: “Given our position as a global IT Service Management company, providing organisations with consultancy, training and products in methodologies that help them to align their IT operation with the business strategy, OV Prophet was an obvious choice for us. It allows us to deliver even more effective solutions to our customers by combining our experience in HP’s OpenView systems management suite with the groundbreaking client-side solutions developed by speed-trap. OV Prophet will provide our customers with a unique insight and solid information on which they can base their decisions about the development of their e-business systems.”

About Fox IT

Fox IT is a global IT service management company, providing organisations with consultancy, training and products in methodologies that help them to align their IT operation with the business strategy. In addition, they supply managed services – desktop support through to full infrastructure management – and a full range of services around HP’s OpenView systems management suite. Fox IT services are underpinned by world-class service management concepts and practices based on the IT Infrastructure Library (ITIL), the global de facto standard for delivering business focused IT services.

The company operates from offices in Woking, Warrington, Daventry, Welwyn Garden City and Wokingham. In January 2004, Fox IT and Pultorak Associates announced the launch of Fox IT LLC, a jointly owned US based Service Management consultancy and training organisation. See for more information.

About speed-trap

speed-trap invented and patented client-side data collection. The company provides technology and solutions that provide accurate, real-time and complete data on the interactions between customers and their web sites and browser-based applications.

speed-trap’s unique and patented client-side data gathering technology provides insight and data, which is being used by on-line organisations to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign measurement, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time, anonymous personalisation and content management systems.

speed-trap was founded in January 2000; specifically to exploit its now patented technology. speed-trap is based in the UK with headquarters in Newbury, Berkshire. See for further information.

Media Contacts

For speed-trap:

Jim Crowther

Ad-Lib International Ltd

Tel: +44 (0) 118 9744189

Fax: +44 (0) 118 9745066


For Fox IT:

Emma Levene

Tel: +44 9o) 1483 221200

Fax: +44 (0) 1483 221500


This press release was distributed by ResponseSource Press Release Wire on behalf of Ad-Lib International Limited in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit