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- Will Integrate Avellino's Discovery with the Trillium Software System(R)
To Enable Enterprise Information Asset Management -

February 27, 2004 12:03 PM US Eastern Timezone: Harte-Hanks Inc. (NYSE:HHS)
today announced that it has acquired Avellino Technologies Ltd., a leading
provider of data profiling technology. The company further announced that it
is combining Avellino's operations with the Trillium Software(tm) division
of Harte-Hanks Inc. Integrating the Trillium Software System(R) and the
Avellino Discovery(tm) solution signifies a shift in the industry from
separate point solutions for data quality and data profiling, to a single
solution enabling companies to implement enterprise information asset
management. Joining these two "best of breed" solutions allows
organizations, for the first time, to define, assess, improve and monitor
how well data meets the needs of enterprise business processes.

Financial terms of the acquisition, which took place on February 27, were
not disclosed. Harte-Hanks will offer Trillium Software and Avellino
Discovery as standalone products and as an integrated solution within the
Trillium Software System. Founded in 1997, Avellino Technologies Ltd. is
located in Aldermaston, UK.

"Acquiring the industry's leading data profiling solution will bring
immediate value to our customers," said Richard Hochhauser, president and
chief executive officer of Harte-Hanks. "Harte-Hanks Trillium Software
division and Avellino have recently partnered on Fortune 500 customers to
provide comprehensive insight into their most valuable asset -- their
data -- and decrease the costs associated with the complex process of data
integration, a vital step in obtaining a unified view of each customer."

"While Avellino's customer base and revenues are smaller than those of
Trillium, we believe that the combination of these two data capabilities
will enhance the future prospects for this business," Hochhauser continued.
"We do not expect this transaction to have any impact on earning per share
in 2004."

"Generating increased value from data assets has become a top priority for
large enterprises, and IT executives are shifting their attention towards
how they can best maintain accurate and up-to-date data for all of their
enterprise uses," said Ted Friedman, principal analyst, of Gartner. "Data
profiling is a natural complement to data integration and data quality
management best practices in helping to achieve these goals."

Avellino Discovery is used worldwide by many blue-chip corporations, among
them Abbey National, BT, Co-operative Insurance Services, EDS, Ford
Financial Europe, UK Ministry of Defence, Old Mutual, RAC and Sun Life of

"Market demands make this combination of data quality and profiling highly
desirable for customers," said Tony Rodriguez, founder and chief executive
officer of Avellino Technologies Ltd. "This event also fulfills my vision
for the proliferation of Discovery on a global scale, which Harte-Hanks can
now make a reality."

Statements in this release concerning the Company's business outlook or
future financial performance and other statements that are not historical
facts are "forward looking statements" as the term is defined under
applicable Federal Securities Laws. Forward-looking statements are subject
to risks, uncertainties, and other factors that could cause actual results
to differ materially from those statements. Such risks, uncertainties, and
factors include, but are not limited to, public concern over consumer
privacy issues, which may lead to enactment of legislation restricting or
prohibiting the collection and use of information that is currently legally
available, competitive pressures, fluctuations in paper prices and postal
rates, and general or regional economic conditions, as well as other risks
detailed in the Company's filings with the Securities and Exchange
Commission, including the Annual Report on Form 10-K.

With more than 1,000 implementations worldwide, Trillium Software(tm) from
Harte-Hanks provides businesses with a software solution that identifies,
standardizes, enhances and links global data in e-business, CRM, and
Internet applications.

Harte-Hanks Inc., San Antonio, Texas, is a worldwide, direct and targeted
marketing company that provides direct marketing services and shopper
advertising opportunities to a wide range of local, regional, national and
international consumer and business-to-business marketers. Harte-Hanks
Direct Marketing improves the return on its clients' marketing investment
with a range of services organized around five solution points: Construct
and update the database -- Access the data -- Analyze the data -- Apply the
knowledge -- Execute the programs. Experts at each element within this
process, Harte-Hanks Direct Marketing is highly skilled at tailoring
solutions for each of the vertical markets it serves. Harte-Hanks Shoppers
is North America's largest owner, operator and distributor of shopper
publications, with shoppers that are zoned into more than 850 separate
editions reaching more than 10 million households in California and Florida
each week. Visit the Harte-Hanks Web site at or,
in the United States, call 800-456-9748.


For more information on this acquisition or about Trillium Software, please
see . For more information on Avellino
Technologies Ltd, please visit .

UK press contact:

Derek Harris (For Trillium Software)
Harris Communications
Tel: +44 (0) 1892 511 097
Mob: +44 (0) 7867 525 722

This press release was distributed by ResponseSource Press Release Wire on behalf of Harris Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit