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Call Centre Expo 2004 — 29-30 September, 2004 — NEC, Birmingham, UK


London, 3 March 2004. Call Centre Expo, the leading call & contact centre exhibition and conference has today announced its plans for expanding the event into Europe, as well as other key areas of its future development.


“Call Centre Expo has maintained its position as the leading customer contact event in the UK for over 5 years”, explains Mark Snell, Portfolio Director for Call Centre Expo. “As the UK market - the most sophisticated and largest in Europe - matures, we are better positioned than any other domestic show to become genuinely pan-European in our focus.”


Snell continues: “The time has now come to extend CC Expo’s reach across Europe and to continue to maximise UK opportunities through new branding, messaging and target marketing techniques. These new developments of the show re-enforces our commitment to providing the best possible call & contact centre event for exhibitors and visitors across Europe for many years to come.”


The new European focus will be driven by a dedicated marketing campaign. Utilising the relationships built with Europe’s leading call centre trade associations, awards and magazines, the campaign will target key decision-makers across Europe’s leading call & contact centres. The marketing campaign will also target key “off-shore hot spots” including India, South Africa and the Philippines.


To reflect this overseas expansion and the other exciting developments the current award-winning brand will be completely refreshed with a new sharp, contemporary feel. The new CC Expo brand will appeal to both the senior decision-makers driving forward business strategy and those who are operationally responsible for running call & contact centres. The new branding will also clearly define the show’s position as the industry event covering all aspects of customer contact.


Other planned changes for the 2004 event include:


New targeting and segmentation – the 2004 marketing campaign for CC Expo will include more specific target marketing to the key growth sectors within the call & contact centre industry. This will include government, finance, travel and the largest call centres & SMEs, who will all receive specific direct mail, targeted messaging and a concentrated telemarketing campaign.


VIP scheme - recognising the strategic importance organisations now place on customer contact and to encourage even more senior decision-makers to attend the event, Call Centre Expo 2004 will be running a VIP scheme for its most senior visitors. These visitors and delegates will be automatically upgraded to VIP status and will benefit from exclusive services at the show including, VIP lounges, business consultancy, reports and specialist advice.


Exhibitor and visitor 1-2-1 meeting tools - understanding the need to better match the right visitors with the right exhibitors, Call Centre Expo 2004 will offer visitors a new, unique online tool to enable them to make the most of their attendance. Searching through the event website, visitors will be able to enter their key areas of interest, choose the exhibitors relevant to them and book onsite meetings with exhibitors in advance of the show.


Call Centre Expo 2004, Europe’s leading call and contact centre exhibition and conference will take place from 29-30 September 2004 at the NEC, Birmingham, UK.


-ENDS-


Notes to Editor:


About Call Centre Expo

Since its launch in 1999, Call Centre Expo has achieved extensive growth in both visitor and exhibitor figures. The show doubled in size between 1999 and 2000, and then again between 2000 and 2001. Call Centre Expo 2003 attracted over 200 exhibitors and 7,082 attendees (ABC Audited). Call Centre Expo 2004 will take place on 29-30 September 2004 at the NEC, Birmingham, UK.


About CMP Information

CMP Information is the UK-headquartered professional media division of United Business Media plc.


Operating in the UK, US, Asia and Europe, CMPi delivers integrated business media solutions to a number of industry sectors. Its products including magazines, exhibitions, conferences, awards, directories and websites are targeted at business professionals across a focused range of markets; these include Healthcare, Building & Property, Entertainment, Travel, Agriculture, IT & Games and Print.


Amongst its well-established brands are industry leading publications including Pulse, Travel Trade Gazette, Building Design, Property Week, Building, Music Week, and Chemist & Druggist. CMPi also has a number of leading directories, compendiums and information services such as the Building Product Compendium, Benns Media, The Knowledge and the Professional Series. It also has a number of exhibitions recognised as the pre-eminent events in their respective market sectors. These include CPhI, FIE, The Furniture Show, ATC, Confex and IFSEC.


CMPi has recently completed a number of acquisitions to strengthen its media portfolio for the built environment, these included acquiring the remaining 50% of Property Media, the publisher of Property Week in April; the acquisition of the interior Design Handbook in May; and the purchase of the Builder Group and Barbour Index in July, the best-known names in publishing and information services for the building, architects and facilities management sectors. These acquisitions totalled over £83m and have propelled CMPi to the leading media company in the built environment market.


In the first half of 2003, CMPi’s revenues totalled £58.7m and its profits were £10.7m.


This press release was distributed by ResponseSource Press Release Wire on behalf of CMP Information Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.