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Moneynet endorses success of speed-trap Limited’s web measurement and user journey analysis solution
- Extends contract for 2004

Leading personal e-finance player Moneynet increases online business since implementing Prophet on their website

Newbury, Berkshire, March 18th, 2004. speed-trap Limited, the e-business decision support experts, has announced that Moneynet has renewed it's contract to use Prophet, it’s client-side data collection and analysis solution on their website at

Reasons for using Prophet included the monitoring and analysis of banner advertising and tracking website visitors and purchaser behaviour, thus enabling the site to be designed and maintained as well as possible to enhance the customer experience and online sales.

Commenting on the renewal, Richard Brown, Chief Executive at Moneynet said: “We’re delighted with the benefits implementing Prophet has already brought, we were successfully marketing our portfolio of personal finance products online, but after Prophet was implemented on our website, we were able to see, analyse and replay the visitors journey through our site and having done that we were able to see exactly where to make changes and improve visitors’ experiences, thus increasing the web site’s effectiveness and revenues.” Brown concluded: “The resulting improvement has covered our investment in Prophet many times over.”

Malcolm Duckett, speed-trap’s VP of marketing and operations said of the contract renewal: "We are of course very pleased that Moneynet are continuing to use Prophet on their website, it will ensure that that their site remains as visitor friendly as possible and in the highly competitive personal finance market, a visitor friendly site very much means a more profitable site.”

Notes to editors
About speed-trap
speed-trap invented and patented client-side data collection. The company provides technology and solutions that provide accurate, real-time and complete data on the interactions between customers and their web sites and browser-based applications.

speed-trap’s unique and patented client-side data gathering technology provides insight and data, which is being used by on-line organisations to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign measurement, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time, anonymous personalisation and content management systems.
speed-trap was founded in January 2000; specifically to exploit its now patented technology. speed-trap is based in the UK with headquarters in Newbury, Berkshire. See for further information.

About Moneynet
In today’s climate of fierce competition, the personal finance market has become increasingly complex and confusing to the consumer. At moneynet ( we believe that the process of buying a house, finding the best home for your savings or looking for the best terms for credit should be a simple one. Our aim is to help achieve this by presenting financial data in a clear and easy to understand format.
Launched in 1997, moneynet was the first UK website to publish a comprehensive, independent and impartial overview of the products available in the personal finance sector, thus giving the consumer the freedom and ease to chose the product best suited to their needs.
Our portfolio includes details of mortgage products from over 100 lenders, investment products from over 100 banks and building societies plus details of many more credit cars and personal loan providers, all of which are updated daily.

Media Contact:
Jim Crowther
Ad-Lib International Limited
Tel: 01189 744189

This press release was distributed by ResponseSource Press Release Wire on behalf of Ad-Lib International Limited in the following categories: Personal Finance, Business & Finance, Computing & Telecoms, for more information visit