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Cognito Limited has been accepted on to O2’s Accelerator Programme in the UK. The agreement with O2 means that the G21 Managed Mobile Data Service from Cognito will enter the O2 “incubator process”, enabling the product to be sold by O2 sales people and used in trial sales activities.

O2’s Accelerator Programme only accepts the very best products and applications developed by third parties. Products and applications allowed into the incubator process must meet five key success criteria:

• Must be technically robust and provide a good customer experience
• Must have enhanced or provided new sales of mobile data solutions
• In association with O2, must have generated positive PR within specialised press
• Must have also shown increased “voice” usage
• Must have shown a positive impact on customer satisfaction levels

Steve Alderson, Cognito’s Managing Director, said: “O2 has built a strong reputation for delivering GPRS and GSM network services for the corporate marketplace. The addition of Cognito’s fully managed service now delivers the most reliable, highest quality mobile data solution available to businesses today.”

Issued by 2thefore Ltd
Tel: 01483 811234 / 0208 360 2442

About Cognito
Cognito is a provider of mobile data solutions for businesses. This independent company provides a resilient, secure and scalable service for linking GPRS mobile units to office systems and each other. It coordinates and manages the wide range of services and products that make up a complete mobile data solution on behalf of its customers.

Cognito’s method of data transmission ensures that GPRS data volumes are low and it provides automatic fallback to GSM circuit-switched data operation to minimise communication downtime. It supplies all mobile units with a pre-installed, easy to use yet tamper-proof software application and provides management capability for all mobile units to be controlled and interrogated remotely while active in the field.

Founded in 1992 and based in Newbury, Berkshire, Cognito was the first company in the UK to be awarded a mobile data licence. The company has a proven track record of providing integrated solutions to international enterprises including Fuji, Konica Business Machines (UK) Ltd, Kraft Foods, Planned Maintenance Engineering, Tunstall and Vendepac.

Additional information can be obtained by contacting the company via the Internet at, on email at, or by telephone on +44 (0)1635 508200.

About O2
O2 aims to enrich customer's lives by enabling them to get the most from their mobile. As a leading provider of mobile services to consumers and businesses in the UK, O2 offers a range of services including text, media messaging, games, always on data connections (via "GPRS"), music over mobile and mobile video. O2 is the UK market leader in mobile data services such as text, with over half a billion messages being sent by O2 customers each month.

O2 was formed in 2001 following the demerger from British Telecom of its former mobile business, BT Wireless. O2 (UK) Limited is a subsidiary of mmO2 plc which also delivers O2 branded services in Ireland and Germany. O2 has over 13 million customers in the UK.

This press release was distributed by ResponseSource Press Release Wire on behalf of 2thefore in the following categories: Business & Finance, Computing & Telecoms, for more information visit