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Service management specialists Partners in IT, sign up with speed-trap and HP as strategic partner for their ground-breaking e-business decision support solution - OV Prophet

Bracknell, Berkshire 22 March 2004 - Partners in IT, the specialist service management organisation, has today announced the signing of a strategic reseller agreement to become an authorised reseller of the recently launched OV Prophet and OV Prophet+ e-business decision support solution developed by HP and speed-trap. Via the terms of the agreement, Partners in IT will both sell and support OV Prophet and OV Prophet+.

Announcing the partnership, Paul Cash, Partners in IT managing director said: “We have a single focus, that of enabling IT to deliver value and quality to the business. HP OpenView is a key technology component of that and I believe we have more in-depth experience across a broader range of clients than any other company in the market place. Now, with OV Prophet, we can extend this to enable businesses to measure and then gain greater value from their on line presence whether that is restricted to a marketing web site or full e commerce solution.”

Commenting on the agreement, Malcolm Duckett, speed-trap’s VP of marketing and operations said: “OV Prophet delivers a unique insight that enables users to access an accurate, real-time information source covering performance, user experience, usage, business process monitoring, and usability from each and every visitor to their web-site and on-line applications.”

Duckett elaborated: “OV Prophet measures every aspect of real customers’ experiences. It will enable Partners in IT to deliver even more effective solutions to their customers by combining their extensive experience in HP’s OpenView systems management suite, with speed-trap’s revolutionary award winning client-side solutions. OV Prophet will provide their clients with a unique insight and solid information on which they can base their decisions about the development of their e-business systems.”

About Partners in IT
Partners in IT is a specialist consultancy focused on service management techniques and technologies. Based in Bracknell, with national reach, we work for clients in every business sector. Partners in IT is a Platinum Implementation Partner for HP using OpenView systems and network management technologies.

About speed-trap
speed-trap invented and patented client-side data collection. The company provides technology and solutions that provide accurate, real-time and complete data on the interactions between customers and their web sites and browser-based applications.

speed-trap’s unique and patented client-side data gathering technology provides insight and data, which is being used by on-line organisations to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign measurement, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time, anonymous personalisation and content management systems.
speed-trap was founded in January 2000; specifically to exploit its now patented technology. speed-trap is based in the UK with headquarters in Newbury, Berkshire. See for further information.

Media Contacts
For speed-trap: Jim Crowther Ad-Lib International Ltd Tel: +44 (0) 118 9744189 Fax: +44 (0) 118 9745066 Email:

For Partners in IT: Kathryn Howarth Tel: +44 (0) 1344 488123 Fax: +44 (0) 1344 488456 Email:

This press release was distributed by ResponseSource Press Release Wire on behalf of Ad-Lib International Limited in the following categories: Business & Finance, Computing & Telecoms, for more information visit