Comverse, a unit of Comverse Technology, Inc. (NASDAQ:CMVT), and the world's leading supplier of software and systems enabling network-based multimedia enhanced communication services, today announced availability and operational deployment of Comverse MMS A2P Expeditor™, a dedicated high-capacity delivery solution for high-volume application-to-person (A2P) multimedia messaging services (MMS).
Multimedia applications generate heavy traffic through the mass distribution of content and messages. Through its specialized architecture and robust scalable design, the highly efficient processing and delivery capabilities of Comverse MMS A2P Expeditor enables heavy A2P traffic loads to be properly handled and safely delivered in an optimized manner. Time-sensitive content is expedited to a large number of subscribers at once, taking care of the heavy volume, traffic bursts and event-based peaks associated with mass MMS push applications.
Already deployed and operational, Comverse MMS A2P Expeditor can be installed in the service provider network as a standalone A2P MMS solution, or smoothly integrated side-by-side with an existing third-party lower-capacity MMSC. It can also be upgraded at a later stage to a high-capacity Comverse MMSC handling both A2P and P2P (person-to-person) messaging, thus maximizing customers' investment protection and extending the benefits of superior content handling capabilities to all subscribers.
"Application-generated multimedia messaging differentiates the operator, introduces subscribers to the world of MMS, encourages MMS usage, and is designed to generate revenues with compelling services such as breaking news and alerts in sports, finance, traffic and politics, as well as marketing, promotions and games," said Amit Mattatia, VP and General Manager of the MMS Division at Comverse. "Drawing from our expertise in building the high-capacity Comverse MMSC, we have introduced Comverse MMS A2P Expeditor as a cost-effective way for operators to leverage their existing equipment while deriving full advantage from new and highly attractive application-to-person multimedia services."
About Comverse MMSC and Comverse MMS A2P Expeditor
Comverse Multimedia Messaging Service Center (MMSC) is a scalable telco-grade system, fully compliant with industry standards, for person-to-person as well as application-to-person messaging of rich multimedia content. Built on the eXtensible Messaging Framework (XMF) architecture and part of the Comverse InSight(TM) environment, Comverse MMSC delivers advanced features and functionality on an open, flexibly configurable and easy-to-deploy platform. Comverse MMSC's rules-based content adaptation capabilities deliver uncompromising MMS terminal interoperability for a superior user experience. Also included are features such as broad handset support, legacy device support, integrated MMS mailbox for message storage beyond the limitations of handset memory, and a content-rich multimedia album for storing images to be used in composing messages. Comverse MMS A2P Expeditor is an efficient high-capacity solution for application-to-person messaging, deployable as a standalone system or side-by-side to a lower-capacity third-party MMSC, and upgradeable to Comverse MMSC. Successfully deployed commercially throughout the world, Comverse MMSC is the choice of more and more service providers.
Comverse, a unit of Comverse Technology, Inc. (NASDAQ:CMVT), is the world's leading provider of software and systems enabling network-based multimedia enhanced communication services. More than 400 wireless and wireline telecommunications network operators, in more than 100 countries, have selected Comverse's enhanced services systems and software, which enable the provision of revenue-generating value-added services including call answering with one-touch call return, short messaging services, IP-based unified messaging (voice, fax, and email in a single mailbox), 2.5G/3G multimedia messaging (MMS), instant communications, wireless information and entertainment services, voice-controlled dialing, messaging and browsing, prepaid wireless services, and additional personal communication services. Other Comverse Technology business units include: Verint Systems, a leading provider of analytic solutions for communications interception, digital video security and surveillance, and enterprise business intelligence; and Ulticom, a leading provider of service enabling network software for wireless, wireline, and Internet communications. Comverse Technology is an S&P 500 and NASDAQ-100 Index company. For additional information, visit the Comverse web site at http://www.comverse.com.
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