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Thursday 27th and Friday 28th May 2004 – La Baule, France
“Making Europe more attractive”
La Baule 2004 – World Investment Conference brings together the thinking of world leaders, development agencies and European politicians on Europe's attractiveness through research and innovation.

What are the strategies for attracting skills, capital and international investment to Europe and retaining them? More than fifty world business leaders and more than 600 participants, experts, investors, and European, national and regional development agencies are expected this May in La Baule to discuss the question of the appeal of European countries.

A major theme, the attractiveness of Europe through research and innovation, will be at the heart of La Baule 2004 – World Investment Conference.
Will innovation save European industry? How to attract and retain high-level engineers and researchers in our regions?
Conferences, workshops and discussion groups will all encourage a variety of thinking on these issues: finance, taxation, sustainable development, improving the environment, clusters… Contributors and participants will together suggest their criteria in terms of attractiveness and lay out their strategies for the European reconquest of international investment.
The prize for the three best investors in Europe will, in 2004, reward those projects that do particularly well in the area of innovation (R&D centres, production units…).
At the opening of La Baule 2004 – World Investment Conference, Ernst & Young will unveil their annual indicator of European appeal, an unpublished benchmark for Europe against eleven other world regions and, within Europe, a comparison of twelve countries.
An international forum for the announcement of offensive measures with respect to the attractiveness of Europe and the various countries comprising it.
For example, following La Baule 2003 – World Investment Conference, the French Prime Minister, Jean-Pierre Raffarin, announced about forty separate measures last December, the result of intensive work between ministers and the Invest in France Agency presided over by Clara Gaymard.
This gives some indication of the importance of the conclusions that may be drawn at the end of La Baule 2004 - World Investment Conference, on 27th and 28th May, by the various European leaders taking part.
“The appeal of Europe is also the appeal of its regions. There must be full coordination at European, national and regional levels.” stresses Pierre Guenant, chairman of the steering committee of La Baule 2004 - World Investment Conference, also chairman of PGA, the leading European group in automobile distribution.
La Baule 2004 – World Investment Conference was conceived last year on the initiative of Ouest Atlantique, France Atlantique Development Agency, in coordination with Invest in France Agency, the French International Investment Agency.

La Baule 2004 – World Investment Conference is organised on the initiative of Ouest Atlantique, the France Atlantique Development Agency, jointly with the Invest in France Agency, with the support of the European Commission and the participation of Ernst & Young.. La Baule 2004 – World Investment Conference will take place under the patronage and in the presence of Mr. Romano Prodi, President of the European Commission, and Mr. Jean-Pierre Raffarin, French Prime Minister, and other ministers and European heads of state.

Contributors *
APPLE : Pascal CAGNI, Vice-President and General Manager EMEA, Apple Europe • COMPASS GROUP PLC : Sir Francis MACKAY, Chairman • ERNST & YOUNG : James TURLEY, Global Chairman and CEO, Ernst &Young International • EUROFINS SCIENTIFIC : Gilles MARTIN, President and CEO • FIRJAN (Brésil) : Eduardo GOUVEA VIEIRA, President • GENERAL ELECTRIC : Ferdinando BECCALLI, President and CEO Europe, Mario ARMERO, President GE Espagne • HYDROQUEBEC : André CAILLE, President and CEO • INTERNATIONAL ENERGY AGENCY (IEA) : Claude MANDIL, Executive Director • MICROSOFT : Jean-Philippe COURTOIS, CEO Microsoft Europe, Middle East and Africa • MOTOROLA Semiconductor Products Sector : Scott ANDERSON, President and CEO • RENAULT : Georges DOUIN, Executive Vice-President • SAGEM : Grégoire OLIVIER, CEO • SCHLUMBERGER SA : Jean-Dominique PERCEVAULT, Chairman • SIEMENS : Dr Edward G. KRUBASIK, Vice-President • VOLKSWAGEN AG : Bernd PISCHETSRIEDER, Chairman and CEO • XEROX : Anne MULCAHY, President and C
EO • EUROPEAN COMMISSION : Romano PRODI, President • Michel BARNIER, Commissioner in charge of regional policy • Erkki LIIKANEN, Commissioner in charge of Enterprises and the Information Society • Jean-Pierre RAFFARIN, French Prime Minister •
* confirmed to date

n Ouest Atlantique, France Atlantique Development Agency (régions of Brittany, Pays de la Loire, Poitou-Charentes). For more than 30 years its has been improving the area, mobilising players in the three regions, attracting new investment, and advising on how to facilitate new development. Over and above the businesses created by local entrepreneurs such as Yves Rocher, Doux, Beneteau, JAS Hennessy, Bollore and Pinault, the area of France Atlantique has also been attracting businesses from all over the world: Texas Instruments, Visteon, Canon, Scania, Siemens… In France Atlantique there are companies from 27 different countries. Foreign investments in Atlantique France have generated 100,000 jobs distributed across 650 sites and dependent on more than 450 foreign investors.

n Invest in France Agency (IFA) is a national body charged with promotion, prospecting and on-site facilitation of international investment in France. It also coordinates initiatives promoting the appeal and image of France. The IFA network operates worldwide, with offices in France at both national and local level. It draws on the expertise of specialists in a range of disciplines based at its head office in Paris, as well as offices in North America, Europe and Asia. In France, IFA works in partnership with regional development agencies to offer international investors outstanding business opportunities and personalized service. Infos on

n Ernst & Young, a French leader in professional services specializing in audit, tax, law, and finance, whose primary ambition is to assist companies with risk anticipation and management, certifies the financial statements of more than half of the CAC 40, SBF 120 and SBF 250 companies. To do this, Ernst & Young utilizes its international network based in 134 countries. In France, Ernst & Young is able to deploy its expertise from 17 offices and offers its clients top-flight know-how, proven techniques and sector-based experience in its three core service lines.

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