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this is not something to sniff at... introduces scroll and sniff technology to make buying fragrance online a multi sensory experience.

Launching this Thursday, the site used by Natalie Imbruglia and Liberty Ross (as reported in In Style UK) will be introducing the new service to their 250,000 users.
Similar technology recently on test in the UK was intended to electronically convey the smells of flowers, food and environment, but has progressed the technology so its users can experience the fragrance of exclusive fragrances before they buy, these include Lulu Guinness, Betsey Johnson and Philosophy's Amazing Grace the just launched Clean fragrance which is worn buy Sarah Jessica Parker, Courtenay Cox Arquette, Charlize Thearon and Halle Berry.
Scroll and Sniff Technology will also be helpful when buying any of the thousands of designer shampoos (e.g. Aveda, Kerastase, Paul Mitchell, Bed Head, Terax etc.) and body products (e.g. Dermalogica, Philosophy, Ren etc.) online at

Please let me know if you need further details.


P.S - visit the new look site at

This press release was distributed by ResponseSource Press Release Wire on behalf of Pure Public Relations (London) in the following categories: Women's Interest & Beauty, Consumer Technology, Retail & Fashion, for more information visit