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Rainier PR Launches Breakfast Blog, A Free Daily News Briefing Service

A free daily news briefing service that allows clients to work with their agency PR team to identify opportunities to ‘news jack’ was launched today by Rainier PR.

Rainier PR Breakfast Blog provides details of three top breaking news stories impacting the technology sector and suggest how their news value may be exploited to create positive press coverage opportunities for clients.

Breakfast Blog is compiled by Rainier PR consultants and posted for clients to review at the start of each weekday. ‘News jacking’ is a technique for capitalising on the latest news stories by providing an alternative angle on it for relevant journalists, normally supplied to them as an editorial comment for potential inclusion, or a short press release.

“The news agendas of the international media are more and more dominated by major breaking news stories, driven by the ability to relay information to the public immediately,” said Zuzanna Pasierbinska, an account director at Rainier PR.

“While news jacking has long existed as a technique for exploiting appropriate breaking news stories, clients are increasingly looking to their PR agencies to incorporate a news jacking capability within their sustained PR activities,” said Pasierbinska.

While a free service to clients, the Rainier PR Breakfast Blog is also available on the Internet to anyone wanting to view it. The rise in popularity of blogging as a communication channel helps to make it a very straightforward and effective service to maintain.

The Rainier PR Breakfast Blog can be accessed via Rainier PR’s homepage or directly at An RSS feed for newsreaders can be accessed at and an opt-in email distribution is available by emailing

Rainier PR also publishes Rainier PR Briefs, a satirical fortnightly round-up of marketing and technology stories. This can be accessed via the Rainier PR homepage or at and an opt-in email distribution is available by emailing

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About Rainier PR
Rainier PR is a leading business-to-business technology PR agency with offices in London and Cambridge. It has a team of 15 people and had 2003 revenues of approximately £1.1 million. In 2002, the company was wholly acquired by its management team. Rainier PR is a top 40 UK technology PR consultancy as well as a top 100 UK PR consultancy (PR Week magazine).

For more information:
Zuzanna Pasierbinska
Rainier PR
020 7494 6575

This press release was distributed by ResponseSource Press Release Wire on behalf of Speed Communications in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit