London, 7 April, 2004. For the first time in three years, marketing-related and CRM technology budgets have seen an increase, according to the results of a survey of visitors to Technology For Marketing 2004. Visitors to the UK’s only dedicated event for marketing-related and CRM technologies that took place in February had an average marketing-related and CRM technology budget of £200,000(1).
This is particularly significant when comparing the results of the survey conducted just twelve months earlier. At TFM 2003, the results of the survey into the marketing-related and CRM technologies budget recorded a 7%(2) decrease from the previous year, while this year’s figures have revealed a 2%(3) increase. This year’s increase in budget is encouraging news for vendors, especially those providing CRM systems, customer data & analysis tools and new media & web technologies, as these were the areas that respondents felt were most likely to attract spend in 2005(4).
Furthermore, visitors to TFM 2004 expect to spend a greater share of their total marketing budget on enabling technology. 5% of visitors when questioned expected to spend between 50-70% of their marketing budget on marketing-related and CRM technologies in 2004, where as 8% expect to spend this amount in 2005(5). In fact, for the first time 100% of respondents said that in 2005 they would be spending a percentage of their budget on marketing-related and CRM technologies(6).
“Both the buzz of the show and the success our exhibitors achieved at the show, clearly reflected this increase in budget. As always the show is indicative of the market and we’re delighted to see that there are significant green shoots of recovery emerging,” explains Mark Snell, Portfolio Director, Technology For Marketing. “The show was not only up on visitors by 8%, encouraging in itself, but clearly there were less browsers and more buyers with budgets, projects and timelines identifiable.”
Technology For Marketing 2004 ran from 10-11 February 2004 at The National Hall, Olympia, London. 4,983(7) people attended the show over the two days, with 70% of visitors at a managerial level or above. Technology For Marketing 2005 takes place on 8-9 February 2005 at The National Hall, Olympia, London.
Notes to Editor:
1) Information taken from the demographics of visitors at Technology For Marketing 2004.
2) Results taken from the demographics of visitors at Technology For Marketing 2003, compared with the demographics of visitors at Technology For Marketing 2002.
3) Results taken from the demographics of visitors at Technology For Marketing 2004, compared with the demographics of visitors at Technology For Marketing 2003.
4) Information taken from a survey of visitors at Technology For Marketing 2004, conducted by Vivid Interface.
5) Information taken from a survey of visitors at Technology For Marketing 2004, conducted by Vivid Interface.
6) Information taken from a survey of visitors at Technology For Marketing 2004, conducted by Vivid Interface.
7) ABC Audited.
About Technology For Marketing
Technology For Marketing 2003 won the Gold Award for ‘Best Exhibition Marketing Campaign’ at the 2003 Event Awards, and the Silver Award for ‘Best New Exhibition’ at the Marketing Event Awards in 2001. TFM 2003 increased its pure visitors by 20.34%, increased the number of exhibitors by 22% and increased its total attendance by 19.39% compared to the 2002 event. The event also rebooked 70% of the floor space for the 2004 event. Since its launch in 2001, TFM has seen substantial, double-digit growth year on year. Sponsored by Alterian*, TFM 2004, incorporating TFCS & TFS, will be held at The National Hall, Olympia, London, UK from the 10-11 February 2004. For more information & to register for free entry into Technology For Marketing 2004, please visit: www.t-f-m.co.uk.
About CMP Information
CMP Information is the UK headquartered professional media division of United Business Media plc.
Operating in the UK, US, Asia and Europe, CMPi delivers integrated media solutions to specialist B2B vertical market sectors. Its products including magazines, exhibitions, conferences, awards, directories and websites are targeted at business professionals across a focused range of markets; these include Healthcare, Property, Entertainment, Travel, Agriculture, IT & Games and Print.
Amongst its well-established brands are industry leading publications including Pulse, Travel Trade Gazette, Building Design, Property Week, Building, Music Week, and Chemist & Druggist. It also has a number of exhibitions recognised as the pre-eminent events in their respective market sectors. These include CPhI, FIE, The Furniture Show, ATC, Confex and IFSEC.
CMPi has recently completed a number of acquisitions to strengthen its media portfolio for the built environment, these included acquiring the remaining 50% of Property Media, the publisher of Property Week in April; the acquisition of the interior Design Handbook in May; and the purchase of the Builder Group and Barbour Index in July, the best-known names in publishing and information services for the building, architects and facilities management sectors. These acquisitions totalled over £83m and have propelled CMPi to the leading media company in the built environment sector.
In the first half of 2003, CMPi’s revenues totalled £58.7m.
Press Contact: CMPi: Sarah Tanner, Tel: +44 (0)20 7921 8522, email:firstname.lastname@example.org
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